Comprehensive Promotion of the Professional Shop

Customer: A professional cosmetic store.

The task is to reduce the amount of marketing costs to 20% of the total income.

Target audience: women aged 18 to 65 who live in Ukraine.
327 conversions on the site, the cost of one conversion - $2.91

Conversions were received: 680 orders through the basket.

Profit: 446 603 UAH

The average check: 657 UAH

Advertising costs: 59,260 UAH

ROI = (reward expenditure) / advertising expenditure*100% = (446 603 UAH-59 260 UAH)/59 260 UAH * 100% = 654%

The conversion rate was 2.53%.