Configuration of contextual advertising in Google Ads, coverage 27.27%
Customer is a legal company Spravar, Harvard.Configuration of contextual advertising in Google Ads, targeting - Kharkiv and region, Kiev.The company’s headquarters is in M.Kharkiv and is a branch in Izum, Balakley, Dergach and Kiev.The Target:
Increase the number of orders through the website
Description of works
Previously, the advertisement was set up, but it did not bring the desired results.An analysis of the advertising campaign and niche was carried out.Due to the wrong setting and a large number of errors in the operation of the campaign was decided to create a new.The account has already been created, so our team was engaged in collecting search queries and setting ads in Google Ads.We broke search requests by groups based on the services that the customer provides.There was also a separate group of ads for basic requests.To track and analyze performance, we have created two campaigns - for Kharkiv and the region and for Kiev separately.The budget was allocated to these campaigns.Adaptive ads were created for each group.Created extensions, additional links, set-up campaign goals, conversions, targeting.Full optimization of campaigns.What was made
Configuration of your account in Google Ads;
• Creation of campaigns for Kharkiv and Kiev;
• Selected search queries and systematized by groups;
• Created advertisements and extensions;
• Optimized advertising campaigns;
• Installed conversions to the website and Binotel.The conclusion
Thanks to the correct setting of the context ads in Google Ads, the customer started receiving applications on the second day.We were able to lower the average price per click.We achieved conversions on basic requests to 27.27%.After that, thanks to a comprehensive approach to customer promotion and SEO optimization, we have doubled the advertising budget.
Increase the number of orders through the website
Description of works
Previously, the advertisement was set up, but it did not bring the desired results.An analysis of the advertising campaign and niche was carried out.Due to the wrong setting and a large number of errors in the operation of the campaign was decided to create a new.The account has already been created, so our team was engaged in collecting search queries and setting ads in Google Ads.We broke search requests by groups based on the services that the customer provides.There was also a separate group of ads for basic requests.To track and analyze performance, we have created two campaigns - for Kharkiv and the region and for Kiev separately.The budget was allocated to these campaigns.Adaptive ads were created for each group.Created extensions, additional links, set-up campaign goals, conversions, targeting.Full optimization of campaigns.What was made
Configuration of your account in Google Ads;
• Creation of campaigns for Kharkiv and Kiev;
• Selected search queries and systematized by groups;
• Created advertisements and extensions;
• Optimized advertising campaigns;
• Installed conversions to the website and Binotel.The conclusion
Thanks to the correct setting of the context ads in Google Ads, the customer started receiving applications on the second day.We were able to lower the average price per click.We achieved conversions on basic requests to 27.27%.After that, thanks to a comprehensive approach to customer promotion and SEO optimization, we have doubled the advertising budget.
Kharkiv 
Available for hire