Marina Obertas
Private message
Offer work
Kharkiv,
Ukraine
2 years ago
available for hire
age 36 years
registered for 3 years
Rating
Successful projects
Average rating
Skills
Promotion
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Contextual Advertising
from 72 USD per project
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Email Marketing
from 19 USD per project
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Lead Generation & Sales
from 72 USD per month
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Link Building
from 2 USD per project
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Search Engine Optimization (SEO)
from 72 USD per month
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Search Engine Reputation Management (SERM)
from 72 USD per month
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Social Media Advertising
from 72 USD per month
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Social Media Marketing (SMM)
from 72 USD per month
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Teaser Advertisements
from 72 USD per month
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Website SEO Audit
from 36 USD per project
Writing
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Advertising
from 0 USD per unit
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Articles & Blog Posts
from 2 USD per 1000 symbols
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Copywriting
from 1 USD per 1000 symbols
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Naming & Slogans
from 70 USD per project
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Rewriting
from 1 USD per 1000 symbols
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Text Editing & Proofreading
from 1 USD per 1000 symbols
Portfolio
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Configuration of contextual advertising in Google Ads, coverage 27.27%
Contextual Advertising
Customer is a legal company Spravar, Harvard.Configuration of contextual advertising in Google Ads, targeting - Kharkiv and region, Kiev.The company’s headquarters is in M.Kharkiv and is a branch in Izum, Balakley, Dergach and Kiev.The Target:
Increase the number of orders through the website
Description of works
Previously, the advertisement was set up, but it did not bring the desired results.An analysis of the advertising campaign and niche was carried out.Due to the wrong setting and a large number of errors in the operation of the campaign was decided to create a new.The account has already been created, so our team was engaged in collecting search queries and setting ads in Google Ads.We broke search requests by groups based on the services that the customer provides.There was also a separate group of ads for basic requests.To track and analyze performance, we have created two campaigns - for Kharkiv and the region and for Kiev separately.The budget was allocated to these campaigns.Adaptive ads were created for each group.Created extensions, additional links, set-up campaign goals, conversions, targeting.Full optimization of campaigns.What was made
… Configuration of your account in Google Ads;
• Creation of campaigns for Kharkiv and Kiev;
• Selected search queries and systematized by groups;
• Created advertisements and extensions;
• Optimized advertising campaigns;
• Installed conversions to the website and Binotel.The conclusion
Thanks to the correct setting of the context ads in Google Ads, the customer started receiving applications on the second day.We were able to lower the average price per click.We achieved conversions on basic requests to 27.27%.After that, thanks to a comprehensive approach to customer promotion and SEO optimization, we have doubled the advertising budget.
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Comprehensive Marketing and SEO for a Legal Company
Search Engine Optimization (SEO)
Customer is a legal company Spravar, Harvard.The site is in two languages: Ukrainian and Russian.SEO is done in two languages.The niche is highly competitive.The region of promotion is Harvard and the region, Kiev.Goals
Website Analysis, Marketing Strategy
Internal and External Website Optimization, SMM
Increased traffic to the site and the number of orders
… Description of works
Previously the site was engaged by another company, but the owners of Spravar did not find the result.Before the start of the work, previous work and errors on the site were analyzed.Analysis of markets and competitors.On the basis of this data, a further strategy for the promotion of the site was developed.Since the niche of legal services has a high competition, together with the management of the company, it was decided to do the work not only on the optimization of the site, but also on other sales channels.The following main directions of work were chosen:
Internal and External Website Optimization (SEO)
Crowd marketing;
SMM and advertising on Facebook and Instagram;
Advertising in Google Ads.What was made
In order for the site to occupy TOP positions in search, we have made internal optimization of the site.Technical errors were removed on the site.The site was almost not indexed, it was not set up sitemap.xml and errors were detected in Robots.txt.
For the main pages with the services, a semantic core was created and clustered.Proposed Meta-TagsSome pages have already had categories and services, but they were not optimized.The translation to the Ukrainian language was not in all categories.SEO optimization of text, headlines, sections has been carried out.Translation is made and optimized under keywords.For the services pages that did not contain the description, a TZ was created on texts and transmitted to the copywriter for writing.The finished optimized texts in two languages were posted on the site.We made a link between the pages of the site.To increase the weight of the services pages were written and added articles to the blog.External optimization has also been made.We chose sites to place articles with links to the site, wrote articles and posted them.Writing by TZ Programming
Writing to the copywriter, content manager
Settings of sitemap.xml, Robots.txt
Writing and optimizing articles by key words
Posting texts on the website
Managing the target information of the pages, with the aim of influencing the behavior indicators of the site by the search engines.Link to the site
Identification of search requests in the required regions
Identification and structuring sources of targeted traffic to the site
Preparation of articles and references for placement on external resources
Posting articles and links on websites on a permanent and subscribed basis
Forming the semantic core of the site (defining target requests and additional low-frequency requests)
Analysis of the internal structure of the site
Searching and Correction of Technical Errors in the Indexing Site
Working with the Mirrors of the Site
Working with “blown” links
Analysis of competitors
Preparation of report
to be continued
In 4 months of promotion, we brought top 10 key questions in Russian and Ukrainian languages.The traffic on the site has increased several times.The number of applications increased from 2 per week to 6 per day.The work on the optimization of the site is ongoing, and the work on the expansion of the semantic core is also ongoing.The content on the site is updated and added if necessary.
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Context Advertising and CMS
Contextual Advertising
Context Advertising and CMS
Customer is the manufacturer of welding equipment, solid-fuel and electrical TEMP boilers.Configuration of contextual advertising and CMS (contextual-media advertising) was performed for solid-fuel boilers.Goals
The main objective is to increase the sales of solid fuels of its own production.Description of works
A new Google ADS account was created, advertising campaigns in two languages - Russian and Ukrainian.Targeting is all of Ukraine.The niche is highly competitive, so when developing the strategy of advertising campaigns, all the main competitors were taken into account.The main requests for solid fuels were collected in two languages, a semantic was created for further ads settings.All keywords broke down by groups of goods, systematizing them.Created groups of ads by keywords.In each group, there are 3 adaptive ads.Added extensions and additional enhancements.To the advertisements of the context advertising are added phone numbers and photo of the product.Parallel to contextual advertising, contextual media and remarketing have been created for customers who have already visited the site.There are 10 different options of ads with photos and calls to action.Adjusted audience of display and compatible content.The advertising has been working for two years.There were periods when the advertising was removed due to disobjectivity (not season).Thanks to the optimization of the advertising campaign, we lowered the price from 2.48 UAH to 1.85 UAH per click and raised the CTR from 2.17% to 8.37%.The performance of the advertising campaign was tracked by Google Analytics and the number of calls by Binotel.What was made
… • Create a Google Ads account;
• Context advertising campaigns;
• Campaigns in KMS;
• Advertisements and Advertisements;
• Extensions and additional links;
• Optimize the price per click and CTR.The conclusion
During the period of the advertising campaign, the number of applications through the site increased from 1 per day to 5-10.The price per click was reduced from 2.48 UAH to 1.85 UAH and CTR increased from 2.17% to 8.37%.Contextual Advertising
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Website and SEO
Search Engine Optimization (SEO)
The work on the site began in 2018.
The company operated off-line. The main task was to find out it on the Internet and further promotion. For this, a website was created, selected corporate colors, the company’s logo was developed.
The design of the site was based on the company’s portfolio, photographs of the projects were used.
…
The structure of the site is created on the basis of the priority types of works - monolithic-carcassed construction. The main opposition was made on this category and its subcategories.
During the promotion of the site, internal optimization was carried out, texts for categories were written, completed projects were added to the portfolio with a description of the works, scripts were prescribed. Complete optimization of the site under search requests.
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135 USD Website optimization VPM-Polygraph
Search Engine Optimization (SEO)
The work on the promotion of the site was limited to a budget of $200 a month.From the budget, a development strategy was developed with a minimum capital deposit.We started the promotion of the site 6 months after its creation.Before this work on the promotion of the site did not grow, it was the primary content on the pages in a few sentences.The domain previously belonged to another company, so the site came out for questions that did not respond to the theme of the site.The visitability from organic search was 1-2 people per day.A full audit of the site was carried out.They discovered the problems that were on the site, and also made a plan for further work.Technical failures on the site that interfered with the indexation;
Destroyed malicious code;
Increased speed of page load;
established SSL certificate;
… a semantic core in two languages;
Created and added content for all pages of the site;
Create a message table on key questions;
Registration of the company by thematic guidelines;
The double page is removed;
Created an internal link.After the completion of the full optimization of the site, the work is carried out on the expansion of the semantic core.The content on the site is updated and added if necessary.
Activity
| Recent proposals 10 | Budget | Added | Terms | Proposal | |
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SEO Promotion, Website Optimization
72 USD
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SEO and follow-up technical part (Opencart)
145 USD
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SEO optimization of site
24 USD
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Website optimization in Google search
121 USD
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SEO optimization of land delivery site
121 USD
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Supplement and CEO optimization for the site
48 USD
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Advertising in Google
72 USD
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Create a Ukrainian version for the website.
5 USD
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SEO Promotion for a New Website
169 USD
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SEO for the charity site on WordPress
72 USD
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