Context Advertising and CMS
Context Advertising and CMS
Customer is the manufacturer of welding equipment, solid-fuel and electrical TEMP boilers.Configuration of contextual advertising and CMS (contextual-media advertising) was performed for solid-fuel boilers.Goals
The main objective is to increase the sales of solid fuels of its own production.Description of works
A new Google ADS account was created, advertising campaigns in two languages - Russian and Ukrainian.Targeting is all of Ukraine.The niche is highly competitive, so when developing the strategy of advertising campaigns, all the main competitors were taken into account.The main requests for solid fuels were collected in two languages, a semantic was created for further ads settings.All keywords broke down by groups of goods, systematizing them.Created groups of ads by keywords.In each group, there are 3 adaptive ads.Added extensions and additional enhancements.To the advertisements of the context advertising are added phone numbers and photo of the product.Parallel to contextual advertising, contextual media and remarketing have been created for customers who have already visited the site.There are 10 different options of ads with photos and calls to action.Adjusted audience of display and compatible content.The advertising has been working for two years.There were periods when the advertising was removed due to disobjectivity (not season).Thanks to the optimization of the advertising campaign, we lowered the price from 2.48 UAH to 1.85 UAH per click and raised the CTR from 2.17% to 8.37%.The performance of the advertising campaign was tracked by Google Analytics and the number of calls by Binotel.What was made
• Create a Google Ads account;
• Context advertising campaigns;
• Campaigns in KMS;
• Advertisements and Advertisements;
• Extensions and additional links;
• Optimize the price per click and CTR.The conclusion
During the period of the advertising campaign, the number of applications through the site increased from 1 per day to 5-10.The price per click was reduced from 2.48 UAH to 1.85 UAH and CTR increased from 2.17% to 8.37%.Contextual Advertising
Customer is the manufacturer of welding equipment, solid-fuel and electrical TEMP boilers.Configuration of contextual advertising and CMS (contextual-media advertising) was performed for solid-fuel boilers.Goals
The main objective is to increase the sales of solid fuels of its own production.Description of works
A new Google ADS account was created, advertising campaigns in two languages - Russian and Ukrainian.Targeting is all of Ukraine.The niche is highly competitive, so when developing the strategy of advertising campaigns, all the main competitors were taken into account.The main requests for solid fuels were collected in two languages, a semantic was created for further ads settings.All keywords broke down by groups of goods, systematizing them.Created groups of ads by keywords.In each group, there are 3 adaptive ads.Added extensions and additional enhancements.To the advertisements of the context advertising are added phone numbers and photo of the product.Parallel to contextual advertising, contextual media and remarketing have been created for customers who have already visited the site.There are 10 different options of ads with photos and calls to action.Adjusted audience of display and compatible content.The advertising has been working for two years.There were periods when the advertising was removed due to disobjectivity (not season).Thanks to the optimization of the advertising campaign, we lowered the price from 2.48 UAH to 1.85 UAH per click and raised the CTR from 2.17% to 8.37%.The performance of the advertising campaign was tracked by Google Analytics and the number of calls by Binotel.What was made
• Create a Google Ads account;
• Context advertising campaigns;
• Campaigns in KMS;
• Advertisements and Advertisements;
• Extensions and additional links;
• Optimize the price per click and CTR.The conclusion
During the period of the advertising campaign, the number of applications through the site increased from 1 per day to 5-10.The price per click was reduced from 2.48 UAH to 1.85 UAH and CTR increased from 2.17% to 8.37%.Contextual Advertising
Kharkiv 
Available for hire