Comprehensive Marketing and SEO for a Legal Company
Customer is a legal company Spravar, Harvard.The site is in two languages: Ukrainian and Russian.SEO is done in two languages.The niche is highly competitive.The region of promotion is Harvard and the region, Kiev.Goals
Website Analysis, Marketing Strategy
Internal and External Website Optimization, SMM
Increased traffic to the site and the number of orders
Description of works
Previously the site was engaged by another company, but the owners of Spravar did not find the result.Before the start of the work, previous work and errors on the site were analyzed.Analysis of markets and competitors.On the basis of this data, a further strategy for the promotion of the site was developed.Since the niche of legal services has a high competition, together with the management of the company, it was decided to do the work not only on the optimization of the site, but also on other sales channels.The following main directions of work were chosen:
Internal and External Website Optimization (SEO)
Crowd marketing;
SMM and advertising on Facebook and Instagram;
Advertising in Google Ads.What was made
In order for the site to occupy TOP positions in search, we have made internal optimization of the site.Technical errors were removed on the site.The site was almost not indexed, it was not set up sitemap.xml and errors were detected in Robots.txt.
For the main pages with the services, a semantic core was created and clustered.Proposed Meta-TagsSome pages have already had categories and services, but they were not optimized.The translation to the Ukrainian language was not in all categories.SEO optimization of text, headlines, sections has been carried out.Translation is made and optimized under keywords.For the services pages that did not contain the description, a TZ was created on texts and transmitted to the copywriter for writing.The finished optimized texts in two languages were posted on the site.We made a link between the pages of the site.To increase the weight of the services pages were written and added articles to the blog.External optimization has also been made.We chose sites to place articles with links to the site, wrote articles and posted them.Writing by TZ Programming
Writing to the copywriter, content manager
Settings of sitemap.xml, Robots.txt
Writing and optimizing articles by key words
Posting texts on the website
Managing the target information of the pages, with the aim of influencing the behavior indicators of the site by the search engines.Link to the site
Identification of search requests in the required regions
Identification and structuring sources of targeted traffic to the site
Preparation of articles and references for placement on external resources
Posting articles and links on websites on a permanent and subscribed basis
Forming the semantic core of the site (defining target requests and additional low-frequency requests)
Analysis of the internal structure of the site
Searching and Correction of Technical Errors in the Indexing Site
Working with the Mirrors of the Site
Working with “blown” links
Analysis of competitors
Preparation of report
to be continued
In 4 months of promotion, we brought top 10 key questions in Russian and Ukrainian languages.The traffic on the site has increased several times.The number of applications increased from 2 per week to 6 per day.The work on the optimization of the site is ongoing, and the work on the expansion of the semantic core is also ongoing.The content on the site is updated and added if necessary.
Website Analysis, Marketing Strategy
Internal and External Website Optimization, SMM
Increased traffic to the site and the number of orders
Description of works
Previously the site was engaged by another company, but the owners of Spravar did not find the result.Before the start of the work, previous work and errors on the site were analyzed.Analysis of markets and competitors.On the basis of this data, a further strategy for the promotion of the site was developed.Since the niche of legal services has a high competition, together with the management of the company, it was decided to do the work not only on the optimization of the site, but also on other sales channels.The following main directions of work were chosen:
Internal and External Website Optimization (SEO)
Crowd marketing;
SMM and advertising on Facebook and Instagram;
Advertising in Google Ads.What was made
In order for the site to occupy TOP positions in search, we have made internal optimization of the site.Technical errors were removed on the site.The site was almost not indexed, it was not set up sitemap.xml and errors were detected in Robots.txt.
For the main pages with the services, a semantic core was created and clustered.Proposed Meta-TagsSome pages have already had categories and services, but they were not optimized.The translation to the Ukrainian language was not in all categories.SEO optimization of text, headlines, sections has been carried out.Translation is made and optimized under keywords.For the services pages that did not contain the description, a TZ was created on texts and transmitted to the copywriter for writing.The finished optimized texts in two languages were posted on the site.We made a link between the pages of the site.To increase the weight of the services pages were written and added articles to the blog.External optimization has also been made.We chose sites to place articles with links to the site, wrote articles and posted them.Writing by TZ Programming
Writing to the copywriter, content manager
Settings of sitemap.xml, Robots.txt
Writing and optimizing articles by key words
Posting texts on the website
Managing the target information of the pages, with the aim of influencing the behavior indicators of the site by the search engines.Link to the site
Identification of search requests in the required regions
Identification and structuring sources of targeted traffic to the site
Preparation of articles and references for placement on external resources
Posting articles and links on websites on a permanent and subscribed basis
Forming the semantic core of the site (defining target requests and additional low-frequency requests)
Analysis of the internal structure of the site
Searching and Correction of Technical Errors in the Indexing Site
Working with the Mirrors of the Site
Working with “blown” links
Analysis of competitors
Preparation of report
to be continued
In 4 months of promotion, we brought top 10 key questions in Russian and Ukrainian languages.The traffic on the site has increased several times.The number of applications increased from 2 per week to 6 per day.The work on the optimization of the site is ongoing, and the work on the expansion of the semantic core is also ongoing.The content on the site is updated and added if necessary.
Kharkiv 
Available for hire