Consulting company page

1. Start: account in operation, but without a system

At the beginning of the collaboration, the account had several random posts, but there was no:
• positioning,
• clear visual style,
• content structure,
• understandable unique selling proposition of the studio,
• stable traffic.

Goal — to build an expert brand of the consulting studio and increase the number of inquiries for consultations.

2. Identity and visual system

A modern, structured, and recognizable style has been created:
• Brand colors and compositions in the style of business consulting
• Unified templates for Reels, carousels, and stories
• Proper combination of photos of founders + infographics
• New style of presenting value through the "yellow" DTLab code accent
• The profile visually forms as a single system

3. Complete profile packaging
• Updated bio: structure, expertise, key areas (Strategy × Structure × People)
• Relevant with thoughtful logic (services, workshops, cases, testimonials)
• Design of highlights
• Created CTA zones to attract for a free consultation

4. Content strategy

A strategy has been formed based on three main lines:
Expertise
• How teams work
• Conflicts, roles, structure
• Why changes are blocked
• Case scenarios and analysis of real situations in companies
People and leadership
• Founders
• Working with teams
• Real photos from workshops
• Showcasing the live, human side of consulting Sales content
• Invitations for consultations
• Analysis of requests
• Business issues → DTLab as a solution
• Presentation of services through specific results

5. Content production
• Shooting portraits
• Shooting workshops and sessions
• Design of carousels and Reels mini-lectures
• Video editing and design in a unified style
• Texts: expert, easy, understandable without corporate "water"

6. Results
• Growth of DTLab's recognition as an expert studio
• Regular inquiries in Direct
• Engagement of the audience for consultations
• Content that works for trust and loyalty
• Professional, cohesive account that looks like world-class consulting

7. Scope of work
• Identity
• Strategy
• Content plan
• Design
• Shooting and editing
• Profile header
• Highlights
• Sales texts
• Analytics