Context Advertising: Promotion of the Internet Store

ROAS 3996.40% by Google's Context Advertising

About the project
Online store of electronics and goods for home.
The task
Increase sales in the online store.

What was done
Preparation
Creating and setting a Google Ads account
Installed by Google Analytics
Create and set up Google Merchants account
Connected accounts
Minus Words
Segmentation of goods
Optimize the price of the click

Quantitative results :
Number of clicks 50 916
The price of 5 481,96 UAH
income* 219 043,01 UAH
ROAS** (Rentability of Advertising Investments) - 3996.40%
Customer attraction price 19.9g