The Internet store of gadgets: contextual advertising

ROAS 2250,29% by Google's Context Advertising

About the project
Internet store of electronics and gadgets
The task
Increase sales in the online store.

What was done
Preparation
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click

Quantitative results :
Number of clicks 17 797
The price is 3 406,66 UAH
income 76 645,54 UAH
profitability of advertising investments 2250,29%
Customer attraction price 29.36g