Correction of issues based on the SEO audit results of the Art Records website

The task is to make corrections on the website according to the SEO audit conducted by external specialists:

- Remove non-working links ending with xmlrpc.php, feed, as well as shortlinks.
- Correct the link to the canonical version of the homepage.
- Further improve the website loading speed.
- Add an H1 header to each page of the website.
- Eliminate multiple 301 redirects.

Also, add a Facebook pixel.

The work began with creating a backup of the website just in case.

To eliminate non-working links to pages ending with xmlrpc.php, new directives were added to the .htaccess file. Non-working links to feeds were removed using the Disable Feeds WP plugin. Shortlinks were redirected to the homepage by installing and configuring the Remove Links and Scripts plugin.

The link to the canonical version of the homepage was corrected in the custom page editor of WordPress.

To further speed up the website, images on all pages were additionally compressed. The visual quality remained unchanged.

Despite the fact that visually each page of the website had a header, code analysis showed that H1 was missing. The problem arose due to the page layout in the custom theme, where page titles were not assigned the H1 tag. Changes to the page template were made using the built-in theme editor in WordPress. The necessary tag was added to the headers.

Multiple redirects were eliminated by adjusting links in the theme files. The built-in theme editor in WordPress was also used for this.

The client provided guest access to the Facebook Ads account. We added the website there and also obtained the Facebook pixel code. The code was added to the website using the Head & Footer Code plugin.

#Optimization-wp #optimization/speedup #SEO-layout
#Optimization-wp #optimization/speedup #SEO-layout