Creating a children's goods store website

E-commerce Site for igma.com.pl

Project type: Full-fledged e-commerce website

Role: UI/UX Designer, System Integrator, SEO Specialist

Platform: Shopper (Shoper.pl)

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About the project

Development and launch of a functional online store based on the Shopper platform for the company igma.com.pl, which sells technical goods. The project covers the full cycle — from design to integrations with suppliers, CRM, and advertising systems.

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Main goals:
• Create a convenient and intuitive interface
• Fully automate product updates
• SEO optimization to rank the site in Google's top search results
• Connect to analytics and advertising platforms

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Implemented:
• Responsive interface design (desktop + mobile version)
• Implementation on the Shopper platform (no programming required)
• Integration with supplier database via XML/CSV feeds
• Automatic stock and price updates
• Connection to CRM system (current database + order tracking)
• Setup of advertising accounts: Google Ads, Meta Ads
• In-depth SEO analysis and implementation:
• Meta-tag optimization
• Logical URL structure
• Loading speed
• Alt texts, headings, microdata
• The site consistently ranks on the first page of Google for key niche queries
• Installation of analytics (GA4, GTM)
• Working with AI tools for content generation, descriptions, keyword clustering

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Result:

The project has become an effective sales channel with high SEO visibility. The site has full integration with suppliers, analytics, and advertising platforms, enabling operation automation and business scaling.