YesStore — online store of gadgets and electronics
Role: Founder / Project Administrator / Product Manager
Implementation Period: 2017–2020
Format: Retail online trading in Ukraine
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Project Description
YesStore is a retail online store of gadgets, accessories, and consumer electronics, created from scratch during 2017 to 2020. The project covered the full cycle — from brand development and website launch to team building and implementation of sales and marketing strategies. The main goal is to offer quality service and quick access to popular electronic goods in the Ukrainian market.
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Main tasks and areas of responsibility
• Branding and positioning
Development of name, visual style, logo, and overall brand identity.
• Creating an online store
Launching the website based on CMS (Opencart), configuring catalog structure, filters, order system, integrating with payment and logistics services.
• CRM system integration
Automation of order processing, product synchronization, customer database management, analytics.
• Team formation
Hiring and coordinating the work of SMM manager, content manager, order processing operator, targetologist, and external developers.
• Marketing and promotion
Developing advertising campaigns on Facebook, Instagram, Google Ads.
Launching SEO optimization and creating content for the blog and social networks.
Partnership programs with bloggers and tech reviewers.
• Operational administration
Working with suppliers, inventory control, pricing, order processing, logistics.
• Analytics and development
Implementing Google Analytics, sales funnel analysis, regular UX improvements, product range scaling.
⸻
Results
• Created a full-fledged brand with recognizable style in the Ukrainian tech market
• The online store operated stably during 2017–2020, ensuring daily sales
• Built all key processes: logistics, advertising, customer service
• Developed an active community on social networks with engaged audience
• Implemented dozens of marketing campaigns, including successful themed promotions, giveaways, and partner sales
⸻
The YesStore project became a practical example of full-cycle e-commerce business launch: from idea to actual sales. The experience gained includes both technical and business aspects of creating a retail online store.
Implementation Period: 2017–2020
Format: Retail online trading in Ukraine
⸻
Project Description
YesStore is a retail online store of gadgets, accessories, and consumer electronics, created from scratch during 2017 to 2020. The project covered the full cycle — from brand development and website launch to team building and implementation of sales and marketing strategies. The main goal is to offer quality service and quick access to popular electronic goods in the Ukrainian market.
⸻
Main tasks and areas of responsibility
• Branding and positioning
Development of name, visual style, logo, and overall brand identity.
• Creating an online store
Launching the website based on CMS (Opencart), configuring catalog structure, filters, order system, integrating with payment and logistics services.
• CRM system integration
Automation of order processing, product synchronization, customer database management, analytics.
• Team formation
Hiring and coordinating the work of SMM manager, content manager, order processing operator, targetologist, and external developers.
• Marketing and promotion
Developing advertising campaigns on Facebook, Instagram, Google Ads.
Launching SEO optimization and creating content for the blog and social networks.
Partnership programs with bloggers and tech reviewers.
• Operational administration
Working with suppliers, inventory control, pricing, order processing, logistics.
• Analytics and development
Implementing Google Analytics, sales funnel analysis, regular UX improvements, product range scaling.
⸻
Results
• Created a full-fledged brand with recognizable style in the Ukrainian tech market
• The online store operated stably during 2017–2020, ensuring daily sales
• Built all key processes: logistics, advertising, customer service
• Developed an active community on social networks with engaged audience
• Implemented dozens of marketing campaigns, including successful themed promotions, giveaways, and partner sales
⸻
The YesStore project became a practical example of full-cycle e-commerce business launch: from idea to actual sales. The experience gained includes both technical and business aspects of creating a retail online store.
Lutsk 
Available for hire