Creating from scratch, acquiring clients from social media
Project conditions:
Creation from scratch of a B2C project in social networks and acquiring clients from social networks
Starting point:
Lack of a website
Lack of social media
Availability of products/services
Tasks:
Create and set up social media
Create Meta Business Manager
Create advertising campaigns
Acquire clients through advertising without the need for constant management of social media pages
That is, acquiring clients based solely on an Instagram landing page
Execution order:
The prerequisites of my marketing approach
Creating content does not always yield top views and, accordingly, a flow of clients, but there is a more effective method of acquiring clients without constant management of pages, which is creating a business card page like an Instagram landing page and using advertising to generate a large flow of traffic from an audience interested in the client's offer.
That is, not creating content and waiting for those interested to find it, but immediately directing those interested to the page, and then converting them into leads and clients.
Thus, not focusing on likes for meme videos/content, but focusing purely on leads and enriching clients.
We are moving away from the meme of marketers working in the B2B/C concept "Do you need likes or clients?))))"
What was done:
Creation of a presentation page Instagram landing page and a concept that allows users to immediately understand what services they can receive, how much it costs, and how to order the service when they visit the page.
This way, we achieve a simple and clear presentation of services without overwhelming the user with unnecessary information. The potential client immediately sees and understands whether they need the offered service or not.
Direction of traffic flow through advertising
- Testing period with broad targeting (to identify criteria for the target audience and gather a retargeting base)
This ultimately allows us to create a retargeting base for future use and reduce the cost per click and lead.
- Testing effective creatives and advertising campaigns
- Budget scaling
Summary:
Identify the most effective advertising campaigns
Budget scaling
Create a base for retargeting
Acquire clients at a minimal cost per lead/click
Creation from scratch of a B2C project in social networks and acquiring clients from social networks
Starting point:
Lack of a website
Lack of social media
Availability of products/services
Tasks:
Create and set up social media
Create Meta Business Manager
Create advertising campaigns
Acquire clients through advertising without the need for constant management of social media pages
That is, acquiring clients based solely on an Instagram landing page
Execution order:
The prerequisites of my marketing approach
Creating content does not always yield top views and, accordingly, a flow of clients, but there is a more effective method of acquiring clients without constant management of pages, which is creating a business card page like an Instagram landing page and using advertising to generate a large flow of traffic from an audience interested in the client's offer.
That is, not creating content and waiting for those interested to find it, but immediately directing those interested to the page, and then converting them into leads and clients.
Thus, not focusing on likes for meme videos/content, but focusing purely on leads and enriching clients.
We are moving away from the meme of marketers working in the B2B/C concept "Do you need likes or clients?))))"
What was done:
Creation of a presentation page Instagram landing page and a concept that allows users to immediately understand what services they can receive, how much it costs, and how to order the service when they visit the page.
This way, we achieve a simple and clear presentation of services without overwhelming the user with unnecessary information. The potential client immediately sees and understands whether they need the offered service or not.
Direction of traffic flow through advertising
- Testing period with broad targeting (to identify criteria for the target audience and gather a retargeting base)
This ultimately allows us to create a retargeting base for future use and reduce the cost per click and lead.
- Testing effective creatives and advertising campaigns
- Budget scaling
Summary:
Identify the most effective advertising campaigns
Budget scaling
Create a base for retargeting
Acquire clients at a minimal cost per lead/click
Dnepr 
Available for hire
Offer work