Recruiting students for preparation for the external independent assessment (ZNO)
Acquisition of students for preparation for the external independent assessment (ZNO)
Project conditions:
There is a website to which it is necessary to direct traffic from potentially interested users through social media. This is provided that the social media pages are regularly maintained.
Work process:
- Initially, we decided that the concept of a business card page or Instagram landing page is the most acceptable, given that there are no costs for constant content input, but due to targeted advertising, there is an immediate influx of the target audience/customers.
- We identified the audience; initially, I suggested creating ads targeting those who decide to send children for education, specifically those who pay for children, i.e., parents or grandparents who care about their grandchildren's future.
- We developed a clear offer for an adult and financially capable audience on social media based on a pragmatic approach. That is, the user sees the offer – understands its essence, understands the price, and if the offer suits them, they contact us, and we receive a lead.
- We designed social media in the format of an Instagram landing page based on the premise that a user, upon landing on the page, understands within 5 seconds what we offer, how interesting/beneficial it is for the client, and how to contact us and purchase the service.
- We created targeted advertising for a test period of 14 days.
- Based on the results of the test period, we identified which advertising posts worked best and improved them.
- We obtained a retargeting audience.
- We launched new advertising campaigns for retargeting with the advertising creatives that performed best.
In total:
Start of the advertising campaign: 15 days
Budget: 6000 UAH
Reach: 130,000
Leads / Application for the first lesson: 95
After the first lesson, continued education purchased: 17%
After the test period, we adjusted the advertising campaigns for lead acquisition (not reach) using retargeting.
After 2 months, we achieved the following results in 15 days:
Budget: 12000 UAH
Reach: 110,000
Leads / Application for the first lesson: 218
After the first lesson, continued education purchased: 39%
An example of work when using the concept of quickly acquiring clients through targeted advertising, rather than endless content and non-targeted reach.
Project conditions:
There is a website to which it is necessary to direct traffic from potentially interested users through social media. This is provided that the social media pages are regularly maintained.
Work process:
- Initially, we decided that the concept of a business card page or Instagram landing page is the most acceptable, given that there are no costs for constant content input, but due to targeted advertising, there is an immediate influx of the target audience/customers.
- We identified the audience; initially, I suggested creating ads targeting those who decide to send children for education, specifically those who pay for children, i.e., parents or grandparents who care about their grandchildren's future.
- We developed a clear offer for an adult and financially capable audience on social media based on a pragmatic approach. That is, the user sees the offer – understands its essence, understands the price, and if the offer suits them, they contact us, and we receive a lead.
- We designed social media in the format of an Instagram landing page based on the premise that a user, upon landing on the page, understands within 5 seconds what we offer, how interesting/beneficial it is for the client, and how to contact us and purchase the service.
- We created targeted advertising for a test period of 14 days.
- Based on the results of the test period, we identified which advertising posts worked best and improved them.
- We obtained a retargeting audience.
- We launched new advertising campaigns for retargeting with the advertising creatives that performed best.
In total:
Start of the advertising campaign: 15 days
Budget: 6000 UAH
Reach: 130,000
Leads / Application for the first lesson: 95
After the first lesson, continued education purchased: 17%
After the test period, we adjusted the advertising campaigns for lead acquisition (not reach) using retargeting.
After 2 months, we achieved the following results in 15 days:
Budget: 12000 UAH
Reach: 110,000
Leads / Application for the first lesson: 218
After the first lesson, continued education purchased: 39%
An example of work when using the concept of quickly acquiring clients through targeted advertising, rather than endless content and non-targeted reach.
Dnepr 
Available for hire
Offer work