Creation of AI-generated photo content for the perfume brand Gleam
Development of a series of atmospheric advertising images for the summer collection of Gleam perfumes. Use of generative AI to create photorealistic scenes, models, and environments with subsequent product integration. The effect of expensive production without costs for locations and models.
Create visual content for Instagram and the website of the niche perfume brand "Gleam." The key task is to convey the mood of the fragrance: lightness, summer carefree spirit, a sense of "dolce vita," romance, and freshness. It was necessary to avoid costs for organizing real shoots abroad (models, flights, locations) while maintaining the effect of "live" film photography.
Solution: A combined approach was chosen for the project implementation: generating the base images using neural networks and professional retouching for product integration.
Work stages:
Concept development: Defining the style (90s aesthetics, film grain, warm "sunny" filters).
Prompt engineering: Generating reference scenes (picnic on the grass, relaxing by the pool, walking in the city with ice cream, beach vibe).
Product integration: Incorporating the Gleam bottle into the generated scenes considering complex lighting (sun reflections, light refraction in water, shadows on the sand).
Color correction: Adding final "noise" and color correction for the coherence of the series.
Aesthetics of the series:
Plots: Genuine, "candid" moments of joy.
Details: The texture of water, sand, skin, and glass conveyed with maximum realism.
Atmosphere: Sun, youth, hedonism.
Tools:
NanoBanana, Ideogram (generation)
Figma (refinement)
Result:
https://drive.google.com/drive/folders/196sYuDrZ6cn31fRgyBvaHidp1jfkNOlN?usp=sharing
The client received a full-fledged visual campaign that looks like an expensive shoot in Mediterranean resorts. The images are perfect for targeted advertising and filling the Instagram feed, enhancing the perception of the brand's value.
Create visual content for Instagram and the website of the niche perfume brand "Gleam." The key task is to convey the mood of the fragrance: lightness, summer carefree spirit, a sense of "dolce vita," romance, and freshness. It was necessary to avoid costs for organizing real shoots abroad (models, flights, locations) while maintaining the effect of "live" film photography.
Solution: A combined approach was chosen for the project implementation: generating the base images using neural networks and professional retouching for product integration.
Work stages:
Concept development: Defining the style (90s aesthetics, film grain, warm "sunny" filters).
Prompt engineering: Generating reference scenes (picnic on the grass, relaxing by the pool, walking in the city with ice cream, beach vibe).
Product integration: Incorporating the Gleam bottle into the generated scenes considering complex lighting (sun reflections, light refraction in water, shadows on the sand).
Color correction: Adding final "noise" and color correction for the coherence of the series.
Aesthetics of the series:
Plots: Genuine, "candid" moments of joy.
Details: The texture of water, sand, skin, and glass conveyed with maximum realism.
Atmosphere: Sun, youth, hedonism.
Tools:
NanoBanana, Ideogram (generation)
Figma (refinement)
Result:
https://drive.google.com/drive/folders/196sYuDrZ6cn31fRgyBvaHidp1jfkNOlN?usp=sharing
The client received a full-fledged visual campaign that looks like an expensive shoot in Mediterranean resorts. The images are perfect for targeted advertising and filling the Instagram feed, enhancing the perception of the brand's value.
Khmelnitskyi 
Available for hire