Creation and launch of an advertising campaign in Google AdWo
I was given the following tasks:
1) Competitor analysis
2) Setting up contextual advertising from scratch
3) Deadline of 5 days (4 days for material preparation, 1 day for settings)
What I did:
1) Using the serpstat service, I conducted a competitor analysis, identified their weaknesses and strengths. I analyzed ads, keywords, and unique selling propositions. I formatted this into a document and sent it to the client.
2) I wrote unique masks, using key collector, and gathered keywords. The niche is narrow, so I additionally used Google's "Keyword Planner."
3) Once I received all the keywords, I added them to Excel and began grouping them by themes and groups, adhering to maximum relevance. I obtained 6 campaigns. I separated Ukrainian requests and Russian ones. I also divided them by products; the client only has 3 types of products, so there was no point in dividing further.
4) I compiled a list of negative keywords.
5) After dividing all the keywords into groups and campaigns, I started working on the ads.
6) During the competitor analysis, I identified the main problem: they do not use dynamic keyword insertion and have few unique texts.
7) For each group, I wrote 3 ads, using dynamic keyword insertion in the title 1; if the product name was long, I added it to the description.
8) I created Ukrainian and Russian language extensions.
9) I formatted everything into one file and sent it to the client.
10) The client approved it, and I began uploading it to the advertising account.
Creating an advertising campaign from scratch takes 5 days.
I continue to collaborate with the client.
1) Competitor analysis
2) Setting up contextual advertising from scratch
3) Deadline of 5 days (4 days for material preparation, 1 day for settings)
What I did:
1) Using the serpstat service, I conducted a competitor analysis, identified their weaknesses and strengths. I analyzed ads, keywords, and unique selling propositions. I formatted this into a document and sent it to the client.
2) I wrote unique masks, using key collector, and gathered keywords. The niche is narrow, so I additionally used Google's "Keyword Planner."
3) Once I received all the keywords, I added them to Excel and began grouping them by themes and groups, adhering to maximum relevance. I obtained 6 campaigns. I separated Ukrainian requests and Russian ones. I also divided them by products; the client only has 3 types of products, so there was no point in dividing further.
4) I compiled a list of negative keywords.
5) After dividing all the keywords into groups and campaigns, I started working on the ads.
6) During the competitor analysis, I identified the main problem: they do not use dynamic keyword insertion and have few unique texts.
7) For each group, I wrote 3 ads, using dynamic keyword insertion in the title 1; if the product name was long, I added it to the description.
8) I created Ukrainian and Russian language extensions.
9) I formatted everything into one file and sent it to the client.
10) The client approved it, and I began uploading it to the advertising account.
Creating an advertising campaign from scratch takes 5 days.
I continue to collaborate with the client.