Online School Case
Client: online school for students in grades 1-6.
Task: acquire clients who will sign a contract for the academic year. 1 month of training from 3000 UAH.
Budget: limited, for the start - 2000 UAH.
Started setup on August 19, configured everything and launched on August 21.
Steps I took before the launch: Analyzed our website.
Highlighted the advantages.
Design, texts, reputation of the school.
Identified the disadvantages of the website:
loading speed, few buttons for applications, unique selling proposition not fully formed.
Proposed:
Add buttons for applications.
Remove animation, website loading speed improved by 25%.
Background added instead of animation.
Provided the first two days for free to all interested.
Collection of semantics for writing ads:
- Divided campaigns into Ukrainian-speaking and Russian-speaking.
- Collected 411 keywords, 790 negative keywords;
- Wrote 3 ads for each target audience, used DVCs;
- Collected all queries from competitors;
- Set up conversion tracking.
Launch of advertising.
We planned to advertise throughout Ukraine. However, this was a big mistake.
Advertising ran from the 21st to the 26th of August.
We spent 1281 UAH. Received 0 applications.
https://monosnap.com/file/JdjFueXZsVfCAuDokPga3AHJZcOouJ
After such results, I suggested stopping the advertising.
Then I thought: “Let’s focus only on Kyiv and the region.” Changed the bidding strategy: I used manual bidding, switched to target impressions in the top 80%, set the maximum price per click to 4 UAH.
After these changes, we started receiving applications and calls.
We consistently received 2-3 applications and calls every day.
During this period, we received the application price of 260 UAH. This does not include calls.
The result of my work.
We spent 9500 UAH. (8000 UAH - client’s money, 1500 UAH - promo code), and received: 32 applications and 15 calls.
https://monosnap.com/file/iqm7KMK1YfEDEUTBaNbj1pnsMCnEid
Of these, 30 clients agreed to the free 2 lessons.
21 clients signed a training contract.
Price of one application/call - 202 UAH.
Price of one contract - 452 UAH.
Task: acquire clients who will sign a contract for the academic year. 1 month of training from 3000 UAH.
Budget: limited, for the start - 2000 UAH.
Started setup on August 19, configured everything and launched on August 21.
Steps I took before the launch: Analyzed our website.
Highlighted the advantages.
Design, texts, reputation of the school.
Identified the disadvantages of the website:
loading speed, few buttons for applications, unique selling proposition not fully formed.
Proposed:
Add buttons for applications.
Remove animation, website loading speed improved by 25%.
Background added instead of animation.
Provided the first two days for free to all interested.
Collection of semantics for writing ads:
- Divided campaigns into Ukrainian-speaking and Russian-speaking.
- Collected 411 keywords, 790 negative keywords;
- Wrote 3 ads for each target audience, used DVCs;
- Collected all queries from competitors;
- Set up conversion tracking.
Launch of advertising.
We planned to advertise throughout Ukraine. However, this was a big mistake.
Advertising ran from the 21st to the 26th of August.
We spent 1281 UAH. Received 0 applications.
https://monosnap.com/file/JdjFueXZsVfCAuDokPga3AHJZcOouJ
After such results, I suggested stopping the advertising.
Then I thought: “Let’s focus only on Kyiv and the region.” Changed the bidding strategy: I used manual bidding, switched to target impressions in the top 80%, set the maximum price per click to 4 UAH.
After these changes, we started receiving applications and calls.
We consistently received 2-3 applications and calls every day.
During this period, we received the application price of 260 UAH. This does not include calls.
The result of my work.
We spent 9500 UAH. (8000 UAH - client’s money, 1500 UAH - promo code), and received: 32 applications and 15 calls.
https://monosnap.com/file/iqm7KMK1YfEDEUTBaNbj1pnsMCnEid
Of these, 30 clients agreed to the free 2 lessons.
21 clients signed a training contract.
Price of one application/call - 202 UAH.
Price of one contract - 452 UAH.
Ivano-Frankovsk 
Available for hire