Creation of an offer and template for publication on social media
Social Media Marketing (SMM)
The sample is part of a campaign to promote a new product. To create the first offer, I chose the IBR formula: Identification + Pain + Resolution. Templates for social media were created in the graphic editor Canva.
The client is a private entrepreneur who has been making custom dishes of national cuisine, including sweets, for over 4 years and has regular loyal customers.
The task is to introduce a new product (slices) into the permanent assortment and ensure orders for it during the pre-holiday season (November, December). For this purpose, chains of publications on social media, email, and Viber newsletters were created.
The first offer consists of:
1. An attractive concise headline
2. A subheading that emphasizes that this is a new item in the assortment
3. Main text with key words
4. Identification of the customer's pain (request). (What if I don't like it?) The fact is that a standard custom cake weighs 2 kg and costs an average of 200 PLN.
5. Resolution. With each order from the standard assortment, 200 grams of slices were provided as a gift for tasting. The offer was reinforced by a limitation (free tasting until the end of November) and a reminder about free delivery.
Result: In December, holiday orders for slices reached the level of key positions in the assortment. Additionally, the volume of orders in November increased by 38% compared to the average monthly volume, as customers were interested in tasting.
The client is a private entrepreneur who has been making custom dishes of national cuisine, including sweets, for over 4 years and has regular loyal customers.
The task is to introduce a new product (slices) into the permanent assortment and ensure orders for it during the pre-holiday season (November, December). For this purpose, chains of publications on social media, email, and Viber newsletters were created.
The first offer consists of:
1. An attractive concise headline
2. A subheading that emphasizes that this is a new item in the assortment
3. Main text with key words
4. Identification of the customer's pain (request). (What if I don't like it?) The fact is that a standard custom cake weighs 2 kg and costs an average of 200 PLN.
5. Resolution. With each order from the standard assortment, 200 grams of slices were provided as a gift for tasting. The offer was reinforced by a limitation (free tasting until the end of November) and a reminder about free delivery.
Result: In December, holiday orders for slices reached the level of key positions in the assortment. Additionally, the volume of orders in November increased by 38% compared to the average monthly volume, as customers were interested in tasting.