Creation of AI video creatives for "turnkey" renovation advertising
Creation of AI video creatives for "turnkey" renovation advertising
The client's task was not just to "make beautiful videos," but to prepare advertising creatives for Meta Ads in the niche of comprehensive apartment renovations. The main problem was that there was a lot of raw material, but most of it was unsuitable for advertising: amateur videos, noise, weak angles, visual chaos.
I started not with editing, but with an audit of the material. The original files from the website were obtained in good quality via FTP. After analyzing the visual archive, I rejected the use of weak amateur clips because they would lower the brand perception and make the advertising look cheap. Out of approximately 100 photos, only the strongest shots were selected that could work as premium advertising visuals.
Based on the selected materials, I created several creative directions: calm premium interior, renovation without constant client oversight, and interior with character. For each direction, vertical 9:16 AI slideshow video creatives were created for Stories/Reels.
Result: the client received not a random cut of photos, but a ready package of advertising video hypotheses built on strong visual selection, clear meanings, and a format suitable for launching in Meta Ads.
The client's task was not just to "make beautiful videos," but to prepare advertising creatives for Meta Ads in the niche of comprehensive apartment renovations. The main problem was that there was a lot of raw material, but most of it was unsuitable for advertising: amateur videos, noise, weak angles, visual chaos.
I started not with editing, but with an audit of the material. The original files from the website were obtained in good quality via FTP. After analyzing the visual archive, I rejected the use of weak amateur clips because they would lower the brand perception and make the advertising look cheap. Out of approximately 100 photos, only the strongest shots were selected that could work as premium advertising visuals.
Based on the selected materials, I created several creative directions: calm premium interior, renovation without constant client oversight, and interior with character. For each direction, vertical 9:16 AI slideshow video creatives were created for Stories/Reels.
Result: the client received not a random cut of photos, but a ready package of advertising video hypotheses built on strong visual selection, clear meanings, and a format suitable for launching in Meta Ads.
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Arseny Antonenko
 Kyiv 12 0
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Available for hire
12 Safes completed
1 arbitration
On the service 4 years
Offer work