Creative for university admission in Slovakia

The educational center approached me with the goal of creating a promo creative to attract applicants to the Faculty of Economics in Slovakia. The campaign was timed to coincide with the application deadline and was intended to run on social media and online advertising.

Objective: to convey the key information — where, when, and why to enroll — within a few seconds, while also building trust and interest in studying abroad.

What I did:
1. Built the composition on three visual supports:
• Photo of a modern university (background)
• Smiling female student with books (character)
• Slovakian flag — as a clear marker of the country

2. Presented the text block as a direct call to action — “Enroll in the Faculty of Economics in Slovakia!”

3. Added the application deadline in large font — “by 30.04.2025” — to create a sense of urgency.

4. Used a calm and professional design with minimalism: sans-serif font, paper-textured background, subdued colors.

Result:
The creative effectively worked both in targeted advertising and organic posts on Instagram and Telegram. Thanks to its simple structure and positive image of the student, the announcement generated interest among high school graduates and parents, increasing the number of clicks to the website with admission information.