CRM system for ecommerce and services

The Target:
• Comprehensive website audit
Analysis of the top competitors of the site
• Technical optimization of the site
• Collecting all potential requests for niche
Structure expansion under the maximum core
• Conversion requests to TOP3
• Site optimization for maximum comfort
• Working with an external profile

The Strategy:
A special feature for the promotion of the site is a highly competitive business niche, so the strategy was aimed at improving the visibility of the site with low and medium frequency search phrases in the first place.Therefore, the priorities of SEO optimization were: semantics research, clustering group requests with the next expansion of the structure, conducting comprehensive audit and competitor analysis, technical optimization, OnPage optimization.I performed technical optimization of the site, corrected errors in the site code that allowed to improve the quality and speed of page indexing, improved Web Core Vitals and page download speed.The Results:
Traffic indicators:
1) Organic traffic: Before the start of work 01/2022 - 750; 04/2023 - 8600; Difference: +1046%
2) Traffic referral: Before the start of work 01/2022 - 560; 04/2023 - 3050; Difference: +428%