Internet shop shoe shop
The Target:
• Comprehensive website audit
Analysis of the top competitors of the site
• Technical optimization of the site
• Collecting all potential requests for niche
Structure expansion under the maximum core
• Conversion requests to TOP3
• Site optimization for maximum comfort
• Working with an external profile
The Strategy:
Business niche to sell shoes is highly competitive, therefore, the priority directions, after a comprehensive website audit and analysis of competitors determined technical resource optimization, conducting key phrases research and optimization of site pages under the most possible semantic core, processing the site’s legality.Correction of technical errors on the site, setting the work of the CMS for SEO allowed to get better pages download speed indicators, Web Core Vitals and improve the quality of indexing useful pages in search, for example, the number of pages with video in the Google index increased almost twice (260/510).Implementation of new functions allowed to significantly improve the user convenience of the site, which focused on improved user experience and behavioral factors.Thus, the rejection rate decreased from 65.3% to 48.7%, and the number of pages per session (the depth of review) increased from 2.78 to 3.57 pages.What is made:
The Semantic:
To determine the priority clusters of requests for search optimization, semantics research was conducted.There were certain pages that need improvement and those that need to be created.Keywords research was carried out, semantic clusters were created and pages were divided into groups based on themes and keywords.After that, the pages were verified and optimized for search engines.The existing sections of the catalogue were optimized, new categories were created, and the filter pages were optimized, which allowed to increase the number of key phrases and pages ranked in search.2) The content:
OnPage optimization assessment, its processing, related to content optimization, media content, objective descriptions and headlines.Implemented internal linking settings, also, with the attraction of information materials in the blog of the site.For the regular update of the information content has been developed and a content plan is used.The optimization of the product pages and categories and subcategories of the catalogue allowed a significant increase in search traffic for low-frequency queries, leading to improved ranking of average and high-frequency queries, which rose to TOP-20, TOP-30.In the first quarter of the current year, the organic traffic of the site increased by 67%.The expansion of the structure:
The optimization of existing pages of filters according to objective parameters, and the creation of new categories and sections according to the subjective parameters of the products allowed to significantly expand the structure of the site, i.e. get an increase in the number of ranked in the search of key queries, and that means to expand the coverage of the target audience.4) The profile is:
Analysis of the link profile of the site and competitors in the search results.They have identified the existing non-quality links and donors that have been removed from.We have formed a strategy for the growth of the external reference profile, for the implementation of which we use Outreach.In the process of selecting fields for placing external links, we consider thematic donor domains, the quality and traffic of which we carefully check.The Results:
1) the customer’s site has reached the TOP-10 issue in Ukraine on the main customer’s requests;
2) Increased traffic: from 159150 to 337650 (+112%);
3) The conversion on the site increased by 75%.
• Comprehensive website audit
Analysis of the top competitors of the site
• Technical optimization of the site
• Collecting all potential requests for niche
Structure expansion under the maximum core
• Conversion requests to TOP3
• Site optimization for maximum comfort
• Working with an external profile
The Strategy:
Business niche to sell shoes is highly competitive, therefore, the priority directions, after a comprehensive website audit and analysis of competitors determined technical resource optimization, conducting key phrases research and optimization of site pages under the most possible semantic core, processing the site’s legality.Correction of technical errors on the site, setting the work of the CMS for SEO allowed to get better pages download speed indicators, Web Core Vitals and improve the quality of indexing useful pages in search, for example, the number of pages with video in the Google index increased almost twice (260/510).Implementation of new functions allowed to significantly improve the user convenience of the site, which focused on improved user experience and behavioral factors.Thus, the rejection rate decreased from 65.3% to 48.7%, and the number of pages per session (the depth of review) increased from 2.78 to 3.57 pages.What is made:
The Semantic:
To determine the priority clusters of requests for search optimization, semantics research was conducted.There were certain pages that need improvement and those that need to be created.Keywords research was carried out, semantic clusters were created and pages were divided into groups based on themes and keywords.After that, the pages were verified and optimized for search engines.The existing sections of the catalogue were optimized, new categories were created, and the filter pages were optimized, which allowed to increase the number of key phrases and pages ranked in search.2) The content:
OnPage optimization assessment, its processing, related to content optimization, media content, objective descriptions and headlines.Implemented internal linking settings, also, with the attraction of information materials in the blog of the site.For the regular update of the information content has been developed and a content plan is used.The optimization of the product pages and categories and subcategories of the catalogue allowed a significant increase in search traffic for low-frequency queries, leading to improved ranking of average and high-frequency queries, which rose to TOP-20, TOP-30.In the first quarter of the current year, the organic traffic of the site increased by 67%.The expansion of the structure:
The optimization of existing pages of filters according to objective parameters, and the creation of new categories and sections according to the subjective parameters of the products allowed to significantly expand the structure of the site, i.e. get an increase in the number of ranked in the search of key queries, and that means to expand the coverage of the target audience.4) The profile is:
Analysis of the link profile of the site and competitors in the search results.They have identified the existing non-quality links and donors that have been removed from.We have formed a strategy for the growth of the external reference profile, for the implementation of which we use Outreach.In the process of selecting fields for placing external links, we consider thematic donor domains, the quality and traffic of which we carefully check.The Results:
1) the customer’s site has reached the TOP-10 issue in Ukraine on the main customer’s requests;
2) Increased traffic: from 159150 to 337650 (+112%);
3) The conversion on the site increased by 75%.
Kyiv 
Available for hire