Company for Steel Construction (USA)
Promotion Goals: Increase the number of potential customers and applications from the site
What is made:
1) At the beginning of the collaboration the customer’s site was similar to the landing, where the “Services” page was only one and contained information about all types of construction works that the customer performed.To improve the relevance of search ads and landings, I recommended the customer to create separate pages for each service.Add information about each type of building and add forms of feedback.2) Then I installed on the GTM site, set the user's conversion action tracking on the site and the event transfer to Google Analytics.Connecting Analytics with the Advertising Office.Exporting goals to the advertising office.3) After this collected the most complete and relevant semantic core for each unit.Set up advertising objects and extensions, set up geo-targeting and time of display of ads.And there were 4 search advertising campaigns launched with geo-priority classification.4) Constantly, 2-3 times a week, search requests are analyzed and new minus words are added to get the most targeted and relevant traffic to the site.5) After a month of advertising campaigns, a analysis of the conversion of keywords was carried out.After that, the keywords that did not bring conversions were disabled.And for those left, the budget was increased to get the maximum efficiency.6) Set up remarketing to reinteract with users who have already been on the site and have not made a conversion
The Results:
The price is $47,007.50
The Ladies - 739
Contractual rate - 2.94%
Cost of the Conv.of $63.61
Time - 4 months
What is made:
1) At the beginning of the collaboration the customer’s site was similar to the landing, where the “Services” page was only one and contained information about all types of construction works that the customer performed.To improve the relevance of search ads and landings, I recommended the customer to create separate pages for each service.Add information about each type of building and add forms of feedback.2) Then I installed on the GTM site, set the user's conversion action tracking on the site and the event transfer to Google Analytics.Connecting Analytics with the Advertising Office.Exporting goals to the advertising office.3) After this collected the most complete and relevant semantic core for each unit.Set up advertising objects and extensions, set up geo-targeting and time of display of ads.And there were 4 search advertising campaigns launched with geo-priority classification.4) Constantly, 2-3 times a week, search requests are analyzed and new minus words are added to get the most targeted and relevant traffic to the site.5) After a month of advertising campaigns, a analysis of the conversion of keywords was carried out.After that, the keywords that did not bring conversions were disabled.And for those left, the budget was increased to get the maximum efficiency.6) Set up remarketing to reinteract with users who have already been on the site and have not made a conversion
The Results:
The price is $47,007.50
The Ladies - 739
Contractual rate - 2.94%
Cost of the Conv.of $63.61
Time - 4 months
Kyiv 
Available for hire