PPC for the online store of amazing charming triangles (England)
Promotion Goals: Increase sales through the site until Valentine's Day and March 8
What is made:
1) At the beginning of the collaboration I set the tracking of transactions on the site and the transfer of data about their amount and cost in analytics tools.Then I set up the connection between the analytics and the advertising office and exported the event of the "buy" conversion.2) After this, the most complete and relevant semantic core for each unit was collected.Installed objects and advertising extensions, geo-targeting and advertising time.And there were 4 search advertising campaigns launched with geo-priority classification.3) Constantly, 2-3 times a week, a search query analysis is carried out and new minus words are added to get the most targeted and relevant traffic to the site.4) Then registered and set the Merchant Center, created a feed of data about the goods from the site and downloaded them in it.have been moderately.Started first the usual trading, and then the commercial Performance Max advertising campaigns with classification by product categories.5) Collecting statistics with data of more than 30 transactions per calendar month, I transferred part of the campaigns to an automatic profit-based strategy, and search advertising campaigns to the target price per conversion.6) After a month of advertising campaign work, a conversion analysis was carried out with key words.After that, the keywords that did not bring conversions were disabled.And for those left, the budget is raised to get the maximum efficiency.7) Set up remarketing to regain users who have already been on the site and have not made a conversion
List of works for optimization:
1) processing search queries and system recommendations;
2) adding auditories to the Monitoring;
3) analysis of interest strategies, adjustment of the budget, interest and strategies;
4) adding minus and keywords;
5) adding adaptive search ads, new headlines and descriptions in them, images in the extension, improving the quality indicator of the ads;
6) dismantling ineffective campaigns;
7) disconnecting goods, keywords, groups of advertisements without conversions/with a high price for conversion, if necessary;
8) processing the relevance of target URLs;
9) the processing of rejected announcements.The Results:
Regular analysis and advertising campaign optimization allowed me to improve the result of the advertising launch for the Customer.Thanks to the processing of keywords and negative keywords, as well as the redistribution of the budget between profitable campaigns, we received more finished leads and also achieved a significant reduction in the value of conversion.The price is £12,195.31
Transactions - 581
and trans.The price is £27,537.05
Roosevelt – 2.26
Time - 4 months
What is made:
1) At the beginning of the collaboration I set the tracking of transactions on the site and the transfer of data about their amount and cost in analytics tools.Then I set up the connection between the analytics and the advertising office and exported the event of the "buy" conversion.2) After this, the most complete and relevant semantic core for each unit was collected.Installed objects and advertising extensions, geo-targeting and advertising time.And there were 4 search advertising campaigns launched with geo-priority classification.3) Constantly, 2-3 times a week, a search query analysis is carried out and new minus words are added to get the most targeted and relevant traffic to the site.4) Then registered and set the Merchant Center, created a feed of data about the goods from the site and downloaded them in it.have been moderately.Started first the usual trading, and then the commercial Performance Max advertising campaigns with classification by product categories.5) Collecting statistics with data of more than 30 transactions per calendar month, I transferred part of the campaigns to an automatic profit-based strategy, and search advertising campaigns to the target price per conversion.6) After a month of advertising campaign work, a conversion analysis was carried out with key words.After that, the keywords that did not bring conversions were disabled.And for those left, the budget is raised to get the maximum efficiency.7) Set up remarketing to regain users who have already been on the site and have not made a conversion
List of works for optimization:
1) processing search queries and system recommendations;
2) adding auditories to the Monitoring;
3) analysis of interest strategies, adjustment of the budget, interest and strategies;
4) adding minus and keywords;
5) adding adaptive search ads, new headlines and descriptions in them, images in the extension, improving the quality indicator of the ads;
6) dismantling ineffective campaigns;
7) disconnecting goods, keywords, groups of advertisements without conversions/with a high price for conversion, if necessary;
8) processing the relevance of target URLs;
9) the processing of rejected announcements.The Results:
Regular analysis and advertising campaign optimization allowed me to improve the result of the advertising launch for the Customer.Thanks to the processing of keywords and negative keywords, as well as the redistribution of the budget between profitable campaigns, we received more finished leads and also achieved a significant reduction in the value of conversion.The price is £12,195.31
Transactions - 581
and trans.The price is £27,537.05
Roosevelt – 2.26
Time - 4 months
Kyiv 
Available for hire