CRM for Managing a Mobile Application
Consulting
Promotion of a mobile application for the HoReCa industry (restaurants, cafés, pizzerias, and other food service businesses), enabling companies to manage staff and internal operations through a single mobile application.
Problems
The company had a low number of repeat customers. It was necessary to build a scalable customer acquisition process through cold calling to food service businesses in Lebanon and Saudi Arabia.
Tasks
1. Create a CRM workflow for managers working with a cold lead database.
2. Create a sales pipeline for cold calling and lead qualification.
3. Create a sales pipeline for product demonstrations and trial onboarding.
4. Create a pipeline for existing customers requiring monthly subscription renewals.
5. Create a pipeline for prospects who postponed their purchasing decision and require nurturing.
6. Connect the website to Kommo CRM.
7. Integrate communication channels and social media.
8. Import the customer database.
Solution
1. Created dedicated pipelines:
- Cold calling.
- Product onboarding.
- Existing customers.
- Nurturing prospects.
2. Implemented automatic lead transfer from the website to Kommo CRM via an API connector.
3. Imported the customer database.
4. Configured automatic reminders for managers at every pipeline stage.
5. Connected communication channels and social media.
6. Implemented an automated reminder system.
Results
1. All leads are automatically collected and stored in one place.
2. Processing leads from multiple sources has become easier and more efficient.
3. Automatic reminders help managers stay focused on current tasks, increasing sales conversion and reducing missed opportunities.
4. New and existing customers are managed in separate pipelines, improving workflow and helping managers prioritize their activities.
5. A structured lead nurturing process has been implemented for prospects who are not yet ready to purchase.
Problems
The company had a low number of repeat customers. It was necessary to build a scalable customer acquisition process through cold calling to food service businesses in Lebanon and Saudi Arabia.
Tasks
1. Create a CRM workflow for managers working with a cold lead database.
2. Create a sales pipeline for cold calling and lead qualification.
3. Create a sales pipeline for product demonstrations and trial onboarding.
4. Create a pipeline for existing customers requiring monthly subscription renewals.
5. Create a pipeline for prospects who postponed their purchasing decision and require nurturing.
6. Connect the website to Kommo CRM.
7. Integrate communication channels and social media.
8. Import the customer database.
Solution
1. Created dedicated pipelines:
- Cold calling.
- Product onboarding.
- Existing customers.
- Nurturing prospects.
2. Implemented automatic lead transfer from the website to Kommo CRM via an API connector.
3. Imported the customer database.
4. Configured automatic reminders for managers at every pipeline stage.
5. Connected communication channels and social media.
6. Implemented an automated reminder system.
Results
1. All leads are automatically collected and stored in one place.
2. Processing leads from multiple sources has become easier and more efficient.
3. Automatic reminders help managers stay focused on current tasks, increasing sales conversion and reducing missed opportunities.
4. New and existing customers are managed in separate pipelines, improving workflow and helping managers prioritize their activities.
5. A structured lead nurturing process has been implemented for prospects who are not yet ready to purchase.