Design of advertising creative for a course in photography and videography
Task
Develop a selling visual creative for promoting a 150-hour Master Course.
Format: Instagram / Meta Ads.
Goal: attract attention in the feed and encourage to write in Direct.
Input data
-Course name
-Program (Camera Mastery, Editing, Cinematic Skills)
-Cost ₹60,000
-Limited number of spots
My solution
1. Dark premium style
Dark background and light text create contrast and a professional mood.
2. Clear typographic hierarchy
-Large headline — hook
-Subtitle with duration (150 hours)
-Block structure of the program
-Highlighting the price with an accent color
3. Visual focus
Photo of a professional camera as a symbol of the industry and the practical orientation of the course.
4. Conversion block
“Limited seats available” and direct CTA through DM.
Tool
Canva: complete composition building from scratch (without templates), working with grid, typography, and color.
Develop a selling visual creative for promoting a 150-hour Master Course.
Format: Instagram / Meta Ads.
Goal: attract attention in the feed and encourage to write in Direct.
Input data
-Course name
-Program (Camera Mastery, Editing, Cinematic Skills)
-Cost ₹60,000
-Limited number of spots
My solution
1. Dark premium style
Dark background and light text create contrast and a professional mood.
2. Clear typographic hierarchy
-Large headline — hook
-Subtitle with duration (150 hours)
-Block structure of the program
-Highlighting the price with an accent color
3. Visual focus
Photo of a professional camera as a symbol of the industry and the practical orientation of the course.
4. Conversion block
“Limited seats available” and direct CTA through DM.
Tool
Canva: complete composition building from scratch (without templates), working with grid, typography, and color.