TikTok with 70K subscribers, but reach 2%
Client: car selection in Zaporizhzhia. The business is operating, sales are happening, but TikTok is generating much less than it could.
Data at the start:
• 70,600 followers
• 2,992 videos
• 1,926 views per post (2.7% of the audience)
• 2.11% engagement (norm is 5%+)
• 2 comments on average
What was discovered:
The algorithm perceives the account as spam. Almost 3,000 videos posted over the years without a TikTok strategy limits such promotion.
The video starts with showing the car. Nothing grabs attention in the first 3 seconds, people scroll further.
Music: chanson and old tracks. The algorithm promotes trending sounds, while the target audience aged 25-45 does not resonate with such music.
Hashtags are only local: #zaporizhzhia, #auto_help3. Reach is limited to the region, although potential clients are all over Ukraine.
A profile in Russian in 2026 in Ukraine directly affects audience trust and reach.
What was recommended:
Post 3-4 times a week instead of daily. Quality is more important than quantity.
Add a hook in the first seconds. Not “Here’s a 2015 BMW,” but “The seller hid this about the car.”
Use trending music: for sports cars Phonk, for business class Trap.
Mix hashtags: popular (#car_selection, #used_cars), brands (#bmw, #mercedes), local (#auto_zaporizhzhia).
Encourage comments: “Would you buy such a car?”, “Guess the real mileage.”
Completely switch the profile to Ukrainian.
What this will give:
Views will grow to 8-12 thousand per post. Reach: from 2.4% to 10-15%. Engagement: from 2.11% to 5%+. The main thing is three times more applications without additional advertising costs.
If sales are already happening, it doesn’t mean everything is set up correctly. When TikTok shows your content to 2% of the audience instead of 20%, you are losing money simply because the algorithm is not on your side.
More content does not equal better results. The algorithm punishes for lack of system.
#TikTokMarketing #ContentStrategy #DigitalMarketing
Data at the start:
• 70,600 followers
• 2,992 videos
• 1,926 views per post (2.7% of the audience)
• 2.11% engagement (norm is 5%+)
• 2 comments on average
What was discovered:
The algorithm perceives the account as spam. Almost 3,000 videos posted over the years without a TikTok strategy limits such promotion.
The video starts with showing the car. Nothing grabs attention in the first 3 seconds, people scroll further.
Music: chanson and old tracks. The algorithm promotes trending sounds, while the target audience aged 25-45 does not resonate with such music.
Hashtags are only local: #zaporizhzhia, #auto_help3. Reach is limited to the region, although potential clients are all over Ukraine.
A profile in Russian in 2026 in Ukraine directly affects audience trust and reach.
What was recommended:
Post 3-4 times a week instead of daily. Quality is more important than quantity.
Add a hook in the first seconds. Not “Here’s a 2015 BMW,” but “The seller hid this about the car.”
Use trending music: for sports cars Phonk, for business class Trap.
Mix hashtags: popular (#car_selection, #used_cars), brands (#bmw, #mercedes), local (#auto_zaporizhzhia).
Encourage comments: “Would you buy such a car?”, “Guess the real mileage.”
Completely switch the profile to Ukrainian.
What this will give:
Views will grow to 8-12 thousand per post. Reach: from 2.4% to 10-15%. Engagement: from 2.11% to 5%+. The main thing is three times more applications without additional advertising costs.
If sales are already happening, it doesn’t mean everything is set up correctly. When TikTok shows your content to 2% of the audience instead of 20%, you are losing money simply because the algorithm is not on your side.
More content does not equal better results. The algorithm punishes for lack of system.
#TikTokMarketing #ContentStrategy #DigitalMarketing
Zaporizhzhia 
Available for hire