Design of packaging for cosmetics
Customer: The owner of the farm "Lavandova Mountain" (the largest manufacturer of lavender, tea rose in Europe, as well as the manufacturer of natural cosmetics https://www.instagram.com/lavandovagora_official , https://www.lavandova-gora.com.ua)
The problem:
The company is going to release 4 new products, the current design of packaging minimalist and restrained and highly competitive niche will look modest and visually cheaper than it costs and has quality characteristics, also the customer wants to sell their products with a greater margin - there is a response from users that the already produced products have quality value higher than it costs and looks, the customer is not ready to change its cost, necessarily leave visual access to the content of bottles by 3 products from 4
The Decision:
1 .Save the cost of packaging production, keep the principles of minimalism, but use other color and graphic solutions in the packaging itself and label design
2ndRequested information about the color and consistency of the products inside the packaging
ThreeComplete technical information requested for labelling
4 .Visual analysis of the plate - presented competitors for each product to develop a competitive solution
and 5.Conceptual strategy for color, packaging shape and labels and graphic markers that make it possible to visually distinguish the purpose of the product
6 .Set UTP on each product for front labels
7 .Detailed TZ for the designer:
Parameters of the bottle
The size of the front and the counter.
Text and graphic elements of front and counter labels
8 .Complete design and coordination
The 9.Examples of labels on bottles
The 10.Customer performed a sample of the test print on the subject of readability and convenience of hand labelling
The result:
1 .The customer received a visually competitive design that allowed to increase the margin and sell more expensive.
2ndConserved cost of production of packaging - current production technologies, contractor for production - production from one supplier gives profitable cost
ThreeConserved general design cana - minimalism
The problem:
The company is going to release 4 new products, the current design of packaging minimalist and restrained and highly competitive niche will look modest and visually cheaper than it costs and has quality characteristics, also the customer wants to sell their products with a greater margin - there is a response from users that the already produced products have quality value higher than it costs and looks, the customer is not ready to change its cost, necessarily leave visual access to the content of bottles by 3 products from 4
The Decision:
1 .Save the cost of packaging production, keep the principles of minimalism, but use other color and graphic solutions in the packaging itself and label design
2ndRequested information about the color and consistency of the products inside the packaging
ThreeComplete technical information requested for labelling
4 .Visual analysis of the plate - presented competitors for each product to develop a competitive solution
and 5.Conceptual strategy for color, packaging shape and labels and graphic markers that make it possible to visually distinguish the purpose of the product
6 .Set UTP on each product for front labels
7 .Detailed TZ for the designer:
Parameters of the bottle
The size of the front and the counter.
Text and graphic elements of front and counter labels
8 .Complete design and coordination
The 9.Examples of labels on bottles
The 10.Customer performed a sample of the test print on the subject of readability and convenience of hand labelling
The result:
1 .The customer received a visually competitive design that allowed to increase the margin and sell more expensive.
2ndConserved cost of production of packaging - current production technologies, contractor for production - production from one supplier gives profitable cost
ThreeConserved general design cana - minimalism
Odessa 
Available for hire