Design of the BADA packaging

Developing a technical task for packaging design and accompanying work with the contractor

The client:
Startup - innovative supplements in the form of a drink AlgaLife, own production https://www.instagram.com/chlorella.algalive/

The problem:
It is necessary to develop the packaging design of a new product for the market, which will only be created, in the world a few similar products, the audience does not know about the existence of such products, the volume of mandatory text on the packaging is very large.
For this product, market analysis and positioning strategy are performed.

The Decision:
1 .Collected modboard packaging analogues in the price segments
2ndMade a mudboard with a photo field of sales (concurrent environment)
ThreeCollected information on labelling, chart, which is triggers for target customers
4 .Composed full volume of mandatory labelling and divided into blocks (face, side, back)
and 5.A list of graphic trends to be reflected in the packaging
6 .A brief description of the target customer's avatars and the reasons for purchasing this product
7 .A description of the prospects for the development of the range
8 .Applied Gaidline for the use of the brand logo
The 9.accompanying the work of designers
The result:
1 .Customer received packaging design in 3 weeks and 2 communications with performers
2ndCustomer receives European level design
ThreeSavings of $2000
4 .Saving time for 2 months