Development and implementation of a strategy for promoting used special equipment

Zeppelin Ukraine approached us with the task of developing and implementing a powerful digital campaign that would cover various communication channels. It was important to ensure an increase in lead quality to maximize conversion into actual sales of certified used CAT equipment.

Results for the first 3 months:
499 targeted leads were obtained in the first three months of the campaign, which is 25% more than the number of leads for the entire previous year.

Results over the year:
1070 targeted leads were obtained over the year, which is 168% more than the previous year.

Long-term effect (first quarter of the following year):
Total number of leads: 197 (without active promotion)