Launch and promotion of the online spare parts store shop.zeppelin.ua

Zeppelin Ukraine has decided to expand its presence in the online space and improve customer service by launching an online spare parts store. The company approached us with the task of developing and implementing a promotion strategy for the new online store to maximize its visibility and sales.

Tasks:

+ Ensure the successful launch of the online spare parts store
+ Develop a comprehensive digital marketing strategy for promoting the store
+ Increase traffic to the website shop.zeppelin.ua
+ Enhance brand recognition and the new online service

Results:

+ Total page views of the website in 2 months after launch: 53,847
+ Organic Search: 30.2%
+ Direct: 28.1%
+ Referral: 22.5%
+ Paid Search: 15.6%
+ Social: 2%
+ Email: 1.6%

Conclusions:

- The launch of the online spare parts store shop.zeppelin.ua was successful from a technical standpoint.
- A comprehensive approach to digital marketing provided diverse traffic sources to the site, with organic search as the main source.
- The implementation of Binotel CallTracking and GetCall improved customer service capabilities.
- Email and SMS marketing showed good initial results in terms of audience reach.
- Special offers and advertising campaigns, including Black Friday, helped attract attention to the new store.