Development of an e-commerce store and Facebook Ads campaign

Project: development of an e-commerce store and Facebook Ads campaign for a US-based client.

A modern online store was built with a strong focus on speed, mobile responsiveness, and conversion-optimized user experience. Special attention was given to product page structure and checkout flow.

After the website launch, a Facebook Ads (Meta Ads) campaign was set up:

• advertising strategy development for the US market
• creation and testing of ad creatives (video and static banners)
• launch of cold traffic and retargeting campaigns
• audience segmentation (interests + lookalike audiences)
• ongoing optimization based on performance data

Campaign results (first 14–21 days):
• ad spend: $1,200
• average CPC: $0.65
• CTR: 2.3%
• conversions: 38
• CPA: $31–$35
• ROAS: ~2.4

After optimization (creative updates and audience adjustments), CPA was reduced by ~18% and overall sales stability improved.

Result: the store achieved its first consistent sales from paid traffic and reached near break-even profitability.