Development of an e-commerce store and Facebook Ads campaign

Project: development of an e-commerce store and Facebook Ads campaign for a jewelry brand.

A modern Shopify-based online store was created with a focus on elegant design, mobile optimization, and high conversion rate. Special attention was given to product presentation, visual hierarchy, and simplified checkout flow.

After the launch, a Facebook Ads (Meta Ads) campaign was set up and managed:

• advertising strategy tailored for the jewelry and fashion audience
• creation of visually strong creatives (UGC-style videos and product photos)
• cold traffic campaigns and retargeting setup
• audience targeting (interests: jewelry, fashion, luxury accessories + lookalike audiences)
• continuous optimization based on performance data

Campaign results (first 3 weeks):
• ad spend: $900
• average CPC: $0.48
• CTR: 3.1%
• conversions: 42 orders/leads
• CPA: $19–$24
• ROAS: ~3.0

After optimization (creative testing and audience refinement), CTR increased and CPA decreased by ~15%.

Result: the store achieved consistent sales from paid traffic and established a stable cost-effective acquisition system.