Development of identity and packaging design for premium diffusers

About the project: Development of a visual concept for the interior fragrance brand KOKORO. The main task is to convey a sense of calmness, naturalness, and premium quality through the packaging.

What has been done:

Development of the logo and typographic composition.

Creation of a unique pattern (botanical print in vintage style).

Selection of the color palette (combination of olive, powder, and white).

3D visualization of the product in an interior context.

Features: The design is aimed at an audience that appreciates the aesthetics of Japan and natural components. Emphasis is placed on the tactility of visual textures.