"Once Upon..." - design of vintage packaging for author's collections
Concept: Development of visual identity and packaging design for the vintage toy brand "Once Upon...".
Design solutions:
Atmosphere: The use of a classic checkered pattern (tartan) combined with elements of craft paper creates a sense of coziness and generational continuity.
Accents: The central element in the shape of a lace heart with the silhouette of a rabbit emphasizes the tenderness and uniqueness of each toy.
Variability: Within the case, three variations of the composition of elements have been developed, allowing the design to be adapted to different sizes of toys within the same collection while maintaining brand recognition.
Result: The design conveys the brand's values — quality, traditions, and handmade craftsmanship. Such packaging becomes part of the gift and a collectible item in itself.
Design solutions:
Atmosphere: The use of a classic checkered pattern (tartan) combined with elements of craft paper creates a sense of coziness and generational continuity.
Accents: The central element in the shape of a lace heart with the silhouette of a rabbit emphasizes the tenderness and uniqueness of each toy.
Variability: Within the case, three variations of the composition of elements have been developed, allowing the design to be adapted to different sizes of toys within the same collection while maintaining brand recognition.
Result: The design conveys the brand's values — quality, traditions, and handmade craftsmanship. Such packaging becomes part of the gift and a collectible item in itself.
Poland 
Available for hire