Development of a name for a new beauty salon

About the project

Development of a name for a beauty salon in Poland, Warsaw.

The salon offers all types of hairdressing services, nail services, and makeup.

Solution

The business owners were launching a new brand in the mid/upper mid segment and were looking for something restrained that corresponds to the name (e.g., the name - Pied-De-Poule logo - houndstooth), or it could simply be text.

They wanted something non-obvious - options like Beauty cocktail bar are not suitable.

They were most impressed by the solutions - Pied De Poule, Martelle studio, Vimono space.

Results

As a result of the work, the following naming concepts were proposed for selection.