Real estate investments | Setting up targeted advertising /
COLDPROPERTIES — an agency specializing in the purchase and investment in real estate in Dubai. The company offers full access to both the primary and secondary real estate markets, providing complete support to clients during the purchase, resale, and rental (long-term and short-term) processes. A key feature is the focus on long-term cooperation and the absence of commission when purchasing real estate from developers. The company also emphasizes deep knowledge of the strengths and weaknesses of developers.
Region of operation: The main real estate market is Dubai. The target audience is concentrated in the Czech Republic, where the company provides local support.
Target audience: The campaign targets men and women aged 25 to 65 living in the Czech Republic with a high level of purchasing power. This group includes entrepreneurs, businessmen, top managers, athletes, writers, artists, investors — anyone with sufficient capital. The main motives for purchasing include preserving and increasing funds (unlike local markets), satisfying personal needs, and the opportunity to collaborate with a reliable local partner.
Advertising campaign objectives: The main goals of the advertising campaign were lead generation and company promotion.
Solution: To achieve the set goals, a strategy was developed based on a segmented approach to the target audience.
Audience segmentation logic: Based on the analysis of the niche, competitors, and information from the brief, three main audience segments were identified:
Investors: Individuals showing active interest in investments.
Potential real estate buyers in Dubai: Users demonstrating intent to purchase real estate.
Look-alike audience: Users similar in characteristics to the existing client base or website visitors.
Region of operation: The main real estate market is Dubai. The target audience is concentrated in the Czech Republic, where the company provides local support.
Target audience: The campaign targets men and women aged 25 to 65 living in the Czech Republic with a high level of purchasing power. This group includes entrepreneurs, businessmen, top managers, athletes, writers, artists, investors — anyone with sufficient capital. The main motives for purchasing include preserving and increasing funds (unlike local markets), satisfying personal needs, and the opportunity to collaborate with a reliable local partner.
Advertising campaign objectives: The main goals of the advertising campaign were lead generation and company promotion.
Solution: To achieve the set goals, a strategy was developed based on a segmented approach to the target audience.
Audience segmentation logic: Based on the analysis of the niche, competitors, and information from the brief, three main audience segments were identified:
Investors: Individuals showing active interest in investments.
Potential real estate buyers in Dubai: Users demonstrating intent to purchase real estate.
Look-alike audience: Users similar in characteristics to the existing client base or website visitors.
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