Disposable tableware and packaging | SEO promotion / Ukraine

Hozer is a company that specializes in wholesale supply of disposable tableware, packaging, as well as related products such as bags, buckets, trays, and various types of gloves. The company operates in the Ukrainian market, covering all non-occupied regions. The target audience includes representatives of the HoReCa segment (cafes, restaurants, coffee shops), as well as large manufacturers (meat processing plants, chocolate factories, poultry farms, sugar factories) and national retail chains.

At the beginning of the collaboration, Hozer was taking its "first steps" in online business, although it already had 5 years of experience, 10 successful projects, and sold over 10 million units of goods, with a staff of 20 people. The main competitive advantages of Hozer were honesty, fast delivery, long-term cooperation, optimal price-to-quality ratio, and a high level of service in the market.

The goals of the SEO project were to increase organic traffic, improve positions in Google search results for key queries related to the entire range of store products, and consequently, to receive a greater number of applications.

Starting situation (as of 20.03.2025):

Number of pages indexed by Google: 102.
Number of pages indexed by Bing: 438.
Base domain authority score (MOZ DA): 1.
Number of referring domains: 11.
Base Google index: 1760.
Organic traffic (March): 0.
Positions for key queries:

"wholesale disposable tableware" – 61st place.
"wholesale paper bags" – 33rd place.
"paper bags wholesale" – 44th place.
"buy vacuum bags for products" – 22nd place.
A significant portion of queries was absent from the TOP-100 search results.