Dismantling and construction works | SEO promotion / Ukraine
Company: LLC "MontazhBudYug".
Niche: Dismantling and construction works, rental of special equipment, processing and removal of construction waste, earthworks, landscape design.
Region: All of Ukraine (except temporarily occupied territories).
Target audience: Government institutions, individuals and legal entities, construction companies, investors, entrepreneurs aged 30 to 70 years.
Project goals: The main goal was comprehensive SEO promotion to attract organic traffic from the Google search engine based on key queries that correspond to the company's services.
Stages of work
Comprehensive website audit
At the start of the project (29.08.2023), a technical, commercial, and SEO audit was conducted, which revealed a number of critical issues.
Main identified problems and their solutions:
Technical errors:
Incorrect URL structure. It was recommended to change the SEO-friendly URLs for the pages based on the principle of transliteration of section names while maintaining hierarchy (for example, /services/ to /poslugi/) and set up 301 redirects.
Unoptimized robots.txt file. A recommendation was provided to update it for correct indexing.
Lack of Schema.org microdata for contact information and service pages.
Low website loading speed.
Incorrect content display on the English version of the website.
Niche: Dismantling and construction works, rental of special equipment, processing and removal of construction waste, earthworks, landscape design.
Region: All of Ukraine (except temporarily occupied territories).
Target audience: Government institutions, individuals and legal entities, construction companies, investors, entrepreneurs aged 30 to 70 years.
Project goals: The main goal was comprehensive SEO promotion to attract organic traffic from the Google search engine based on key queries that correspond to the company's services.
Stages of work
Comprehensive website audit
At the start of the project (29.08.2023), a technical, commercial, and SEO audit was conducted, which revealed a number of critical issues.
Main identified problems and their solutions:
Technical errors:
Incorrect URL structure. It was recommended to change the SEO-friendly URLs for the pages based on the principle of transliteration of section names while maintaining hierarchy (for example, /services/ to /poslugi/) and set up 301 redirects.
Unoptimized robots.txt file. A recommendation was provided to update it for correct indexing.
Lack of Schema.org microdata for contact information and service pages.
Low website loading speed.
Incorrect content display on the English version of the website.