Italian fittings | Setting up and managing Target advertising

The company "Lux-Art" is an importer of premium segment Italian door, window, and furniture hardware. The company sells products through dealer networks and retail, and has its own showroom in Kyiv, where about 700 models are presented.

Region of operation: All territory of Ukraine, with an emphasis on Kyiv.

Target audience (TA): Mainly B2B segment — architects, designers, furniture, door, and window manufacturers who work with the luxury segment and are ready for long-term cooperation. The TA also includes distributors and hardware stores. Age category: from 25 years.

Objectives of the advertising campaign:

Attracting new permanent clients from the B2B segment (architects, designers, manufacturers) for cooperation.
Increasing sales from the website.
Generating applications and inquiries with a desired rate of up to 50 per month.
Stimulating dialogue with potential clients through social networks and messengers.


Solution
To achieve the set goals, a strategy was developed based on detailed audience segmentation. The logic was to create separate advertising campaigns for each group of the target audience, taking into account its specific needs and motivations.

Six key segments were identified: