Income of 1.18 million UAH for an online toy store | Google ads
Point A (what the client came with)
At the start, work was mainly conducted through one active Performance Max campaign, which had a limited budget and low return on investment. Campaigns were often paused due to lack of funds in the account, hindering stable algorithm learning.
- Total revenue (conversion value): 582,000 UAH
- Advertising budget: 137,000 UAH
- Number of purchases: 659
- ROAS (return on ad spend): 424%
- CPA (cost per acquisition): 208 UAH
Point B (what we achieved)
We structured the account, launched several new Performance Max campaigns (segmented by product categories/pricing), and connected Demand Gen to scale reach.
- Total revenue (conversion value): 1,180,000 UAH (doubled)
- Advertising budget: 210,000 UAH (allocated more for scaling successful connections)
- Number of purchases: 700 (growth of +6%)
- ROAS (return on ad spend): 561% (budget efficiency increased by 32%)
- CPA (cost per acquisition): 300 UAH (increase due to budget growth)
How did we do it? Launch strategy
The success of the project is based on creating a sustainable ecosystem where the customer journey is clearly divided into stages. It is not just a set of ads, but a working model that transforms cold interest into repeat sales.
Segmenting the assortment by price allowed Google algorithms to find buyers for different product categories more accurately. The "nudge" and loyalty system works as emotional glue. Dynamic remarketing brings back and stimulates purchases from those who hesitated and works with the customer base.
Working with the merchant
- Creation and upload of a new feed: Instead of an automatic feed that the system pulled in itself and which could not be fully controlled, a new general XML feed with auto-updating was developed and connected, containing all products on the site.
- Fixing technical errors in links: Resolved the 404 error issue caused by an incorrect link with a space provided by the developer.
- Product segmentation through labels: Implemented product breakdown by price categories (e.g., up to 500 UAH, from 500 to 1000 UAH, etc.) in the feed using special labels for easier bid management.
- Working with the assortment: Specific IDs of popular products and categories (constructors, children's transport) were highlighted and added to separate shopping campaigns.
Conversion tracking
Setting up Google Tag Manager (GTM): A new profile was created on Gmail, and the GTM container was successfully installed on the site.
- Integration with CRM: Conducted an audit of the client's CRM system regarding the pulling of UTM tags. We connected modern AI to address the issue of the inability to set tags in the client's specific CRM.
- Enhanced tracking: Set up event and order transmission to the Google Ads advertising cabinet for more accurate analysis of ad effectiveness.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #ConversionTracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #GDN #searchads #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlineshop #advertisingforecommerce #EcommerceMarketing #AdvertisingForOnlineStores #ProjectScaling #salesfunnel #digitalmarketing #onlineadvertising #advertisingcabinet #MetaAds #FacebookAds #InstagramAds #FacebookPixel #LeadGeneration #LookalikeAudiences #AdAnalytics #ConversionSetup #AdAudit #AdOptimization #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualadvertising #targetedadvertising #adsetup #admanagement #internetadvertising #internetmarketing #googleadvertising #googleads #googleadssetup #productadvertising #dynamicads #remarketing #merchantcenter #googlemerchant #salesincrease #profitincrease #advertisingagency #businesspromotion #leads #traffic #ppcspecialist
At the start, work was mainly conducted through one active Performance Max campaign, which had a limited budget and low return on investment. Campaigns were often paused due to lack of funds in the account, hindering stable algorithm learning.
- Total revenue (conversion value): 582,000 UAH
- Advertising budget: 137,000 UAH
- Number of purchases: 659
- ROAS (return on ad spend): 424%
- CPA (cost per acquisition): 208 UAH
Point B (what we achieved)
We structured the account, launched several new Performance Max campaigns (segmented by product categories/pricing), and connected Demand Gen to scale reach.
- Total revenue (conversion value): 1,180,000 UAH (doubled)
- Advertising budget: 210,000 UAH (allocated more for scaling successful connections)
- Number of purchases: 700 (growth of +6%)
- ROAS (return on ad spend): 561% (budget efficiency increased by 32%)
- CPA (cost per acquisition): 300 UAH (increase due to budget growth)
How did we do it? Launch strategy
The success of the project is based on creating a sustainable ecosystem where the customer journey is clearly divided into stages. It is not just a set of ads, but a working model that transforms cold interest into repeat sales.
Segmenting the assortment by price allowed Google algorithms to find buyers for different product categories more accurately. The "nudge" and loyalty system works as emotional glue. Dynamic remarketing brings back and stimulates purchases from those who hesitated and works with the customer base.
Working with the merchant
- Creation and upload of a new feed: Instead of an automatic feed that the system pulled in itself and which could not be fully controlled, a new general XML feed with auto-updating was developed and connected, containing all products on the site.
- Fixing technical errors in links: Resolved the 404 error issue caused by an incorrect link with a space provided by the developer.
- Product segmentation through labels: Implemented product breakdown by price categories (e.g., up to 500 UAH, from 500 to 1000 UAH, etc.) in the feed using special labels for easier bid management.
- Working with the assortment: Specific IDs of popular products and categories (constructors, children's transport) were highlighted and added to separate shopping campaigns.
Conversion tracking
Setting up Google Tag Manager (GTM): A new profile was created on Gmail, and the GTM container was successfully installed on the site.
- Integration with CRM: Conducted an audit of the client's CRM system regarding the pulling of UTM tags. We connected modern AI to address the issue of the inability to set tags in the client's specific CRM.
- Enhanced tracking: Set up event and order transmission to the Google Ads advertising cabinet for more accurate analysis of ad effectiveness.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #ConversionTracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #GDN #searchads #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlineshop #advertisingforecommerce #EcommerceMarketing #AdvertisingForOnlineStores #ProjectScaling #salesfunnel #digitalmarketing #onlineadvertising #advertisingcabinet #MetaAds #FacebookAds #InstagramAds #FacebookPixel #LeadGeneration #LookalikeAudiences #AdAnalytics #ConversionSetup #AdAudit #AdOptimization #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualadvertising #targetedadvertising #adsetup #admanagement #internetadvertising #internetmarketing #googleadvertising #googleads #googleadssetup #productadvertising #dynamicads #remarketing #merchantcenter #googlemerchant #salesincrease #profitincrease #advertisingagency #businesspromotion #leads #traffic #ppcspecialist
Poltava 
Available for hire
Offer work