UA | E-commerce | Online store of military goods
About the project:
• Online store for military goods
Region of the advertising campaign:
• Ukraine
Campaign goals:
• Selling sets, which allows for the sale of products that do not sell well individually. And overall sales.
Types of conversions:
• Sale (Purchase)
Features:
• I launched this project from scratch in May 2022, at that time passing moderation for military themes was quite difficult, and it was something new. Therefore, I had to resort to multiple manipulations, veiling, and refining the website, images, names, and more.
Project launch:
The project was fully set up and launched by me personally, so the work included:
1. Creating an advertising account
2. Passing verification of the payment profile
3. Creating a Google Analytics and Google Tag Manager account
4. Writing a technical specification for the programmer to refine the code with e-commerce attributes
5. Additional writing of a technical specification for the programmer to refine the code for setting up advanced conversion tracking user data provider.
6. Setting up conversions for conversion tracking
8. Checking the website for compliance with Google Merchant service requirements for successful moderation verification
9. Creating a Google Merchant account and filling it
10. Creating a technical specification for the programmer to create XML feeds of products by certain categories with different gradations.
11. Additional analytics in the form of the Clarity service to assess the heat map and user behavior in the early stages
12. Setting up shopping campaigns, PMax as well as branded search and dynamic search campaigns
And much more.
Results of the account from May 2022 to April 2026:
• Sales - 7955
• Total Direct Sales Amount - 9,875,714.04 UAH
• Average Sale Price - 239.17 UAH
• Average ROAS% (Gross) - 334%
• Total advertising investments for the specified period - 2,956,751.69 UAH.
#googleads #ppc #contextadvertising #contextadvertisingukraine #context_advertising #googlereklama #googleadsukraine #googleadsukrayina #ecommerce #onlinestore #digitalmarketing #performance #performance_marketing #pmax #performancemax #shoppingads #merchantcenter #ga4 #gtm #analytics #roas #cpa #advertisingoptimization #advertisingoptimization #googleadssetup #googleadsmanagement #advertisingukraine #marketing #leadgeneration
• Online store for military goods
Region of the advertising campaign:
• Ukraine
Campaign goals:
• Selling sets, which allows for the sale of products that do not sell well individually. And overall sales.
Types of conversions:
• Sale (Purchase)
Features:
• I launched this project from scratch in May 2022, at that time passing moderation for military themes was quite difficult, and it was something new. Therefore, I had to resort to multiple manipulations, veiling, and refining the website, images, names, and more.
Project launch:
The project was fully set up and launched by me personally, so the work included:
1. Creating an advertising account
2. Passing verification of the payment profile
3. Creating a Google Analytics and Google Tag Manager account
4. Writing a technical specification for the programmer to refine the code with e-commerce attributes
5. Additional writing of a technical specification for the programmer to refine the code for setting up advanced conversion tracking user data provider.
6. Setting up conversions for conversion tracking
8. Checking the website for compliance with Google Merchant service requirements for successful moderation verification
9. Creating a Google Merchant account and filling it
10. Creating a technical specification for the programmer to create XML feeds of products by certain categories with different gradations.
11. Additional analytics in the form of the Clarity service to assess the heat map and user behavior in the early stages
12. Setting up shopping campaigns, PMax as well as branded search and dynamic search campaigns
And much more.
Results of the account from May 2022 to April 2026:
• Sales - 7955
• Total Direct Sales Amount - 9,875,714.04 UAH
• Average Sale Price - 239.17 UAH
• Average ROAS% (Gross) - 334%
• Total advertising investments for the specified period - 2,956,751.69 UAH.
#googleads #ppc #contextadvertising #contextadvertisingukraine #context_advertising #googlereklama #googleadsukraine #googleadsukrayina #ecommerce #onlinestore #digitalmarketing #performance #performance_marketing #pmax #performancemax #shoppingads #merchantcenter #ga4 #gtm #analytics #roas #cpa #advertisingoptimization #advertisingoptimization #googleadssetup #googleadsmanagement #advertisingukraine #marketing #leadgeneration
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