Niche: e‑commerce, Ukrainian women's clothing brand USUAL.
Task: Warm up the audience before Black Friday and maximize sales during peak week, maintaining ROI > 8×.
What was done:
– 10 days before the sale, launched a teaser‑Reels + email series with a discount timer;
– During Black Friday week, switched to catalog‑advertising with a dynamic discount up to –40 %, added LAL 1% for buyers;
– Retargeted warm IG visitors with a separate offer “+10 % to any discount”;
– Optimized ad‑sets daily, cutting off CPA > ₴80 and doubling the budget on the best-performing ones.
Results over 7 days:
• 439 purchases on the website
• Advertising budget ₴31,000 → sales ₴597,000
• ROAS 18.6× (1860 %)
Business benefit: the brand generated turnover in a week equivalent to a monthly revenue, and the “warmed-up” audience base brought additional sales in the following 2 weeks.
More details ➜ https://snow-petroleum-fb0.notion.site/600-USUAL-215d637cd055808d9dc2cc93a3d328ab?source=copy_link
Task: Warm up the audience before Black Friday and maximize sales during peak week, maintaining ROI > 8×.
What was done:
– 10 days before the sale, launched a teaser‑Reels + email series with a discount timer;
– During Black Friday week, switched to catalog‑advertising with a dynamic discount up to –40 %, added LAL 1% for buyers;
– Retargeted warm IG visitors with a separate offer “+10 % to any discount”;
– Optimized ad‑sets daily, cutting off CPA > ₴80 and doubling the budget on the best-performing ones.
Results over 7 days:
• 439 purchases on the website
• Advertising budget ₴31,000 → sales ₴597,000
• ROAS 18.6× (1860 %)
Business benefit: the brand generated turnover in a week equivalent to a monthly revenue, and the “warmed-up” audience base brought additional sales in the following 2 weeks.
More details ➜ https://snow-petroleum-fb0.notion.site/600-USUAL-215d637cd055808d9dc2cc93a3d328ab?source=copy_link