E-mail Marketing Automation
The purpose:
E-mail marketing system setup for automated launch of displays depending on the specific actions of potential customers.Creating analytical tools to determine the effectiveness of the displays.The realization:
1 .A single automated platform has been created and a free CRM is installed.The 2ndE-mail dispatch automation: mail chains and campaign management systems (post sequence and frequency).3 .Segmentation of the subscribers' base depends on the target of the discharge.and 4.Identification of the signer’s triggers/dates (the visit of the site, the abandoned basket, confirmation of the purchase registration, etc.)to send letters to subscribers in a certain consistency and content.and 5.Create content for different segments of subscribers: mail templates, image base, calls to action, video.6 .Configuration of automatic messages in response to the target actions of the user.7 .Repeat tasks on the autopilot.8thAnalysis of the window.The result:
1 .Through the automatization of the displays, it saved time and resources.Less time spent on repeating the same tasks.The 2ndThey raised the index of responses, which is an average of 75-80%.3 .Increased ice-generation and income by 28%.The success of email marketing depends on two things: the quality base and the modern methods of mailing.Potential customers want to receive relevant letters, with the content they need (information about the product or service).In the first stage, the base needs to be clearly segmented, and then the chains of dissolves are created.
E-mail marketing system setup for automated launch of displays depending on the specific actions of potential customers.Creating analytical tools to determine the effectiveness of the displays.The realization:
1 .A single automated platform has been created and a free CRM is installed.The 2ndE-mail dispatch automation: mail chains and campaign management systems (post sequence and frequency).3 .Segmentation of the subscribers' base depends on the target of the discharge.and 4.Identification of the signer’s triggers/dates (the visit of the site, the abandoned basket, confirmation of the purchase registration, etc.)to send letters to subscribers in a certain consistency and content.and 5.Create content for different segments of subscribers: mail templates, image base, calls to action, video.6 .Configuration of automatic messages in response to the target actions of the user.7 .Repeat tasks on the autopilot.8thAnalysis of the window.The result:
1 .Through the automatization of the displays, it saved time and resources.Less time spent on repeating the same tasks.The 2ndThey raised the index of responses, which is an average of 75-80%.3 .Increased ice-generation and income by 28%.The success of email marketing depends on two things: the quality base and the modern methods of mailing.Potential customers want to receive relevant letters, with the content they need (information about the product or service).In the first stage, the base needs to be clearly segmented, and then the chains of dissolves are created.