Email automation in ActiveCampaign (customer retention)

The client was losing potential customers at the checkout stage and needed an automatic way to bring these users back.

Solution:
I built automation in ActiveCampaign that:

tracks visits to the checkout page
automatically tags the contact
triggers a timer (1 hour)
checks if the user completed the action
in case of an incomplete purchase — sends an email reminder

Result:
The client received a system for returning "hot" leads without manual intervention, which increases conversion and reduces potential sales losses.