End-to-end digital for a service business: 3.4× revenue on ad sp
Contextual Advertising
Niche: textile solutions (curtains, roller blinds) — service model "from measurement to installation". 2 cities (Ukraine). 98 days. Stack: Google Ads, WordPress, Ringostat, CRM, offline conversions.
Full case study: https://adastramarketing.website/en/google-ads-service-business/
"Ads are running, but barely any calls come in. And the ones we do get — we don't know where they're from." The client was at this point in January 2026. In 98 days we built a full online sales infrastructure with transparent attribution.
THE PROBLEM
Service model is not e-commerce: the customer calls, comes in for measurement, thinks for a week, only then pays. Standard tracking doesn't see this — Google Ads optimizes for clicks, not deals.
5 STAGES
01. New WordPress site with segmented landing pages per campaign, intent routing via ACF, Core Web Vitals optimization.
02. 4 Google Ads campaigns across 2 cities: separate keyword sets, separate ad copy, separate landing pages. Premium positioning in the larger city, pragmatic in the smaller.
03. Ringostat call tracking — every call logged to CRM with source, keyword, and city.
04. Offline conversions CRM → Google Ads: when a deal closes, the signal returns to the platform with the 2–4 week lead-to-payment window accounted for. The algorithm learns to find buyers, not clickers.
05. CRM discipline: mandatory "deal amount" field — 6% → 100% fill rate. The owner sees revenue by channel every month.
RESULTS (98 DAYS)
— 3.4× revenue in CRM vs ad spend
— 107 confirmed orders, ~UAH 2M
— Median lead-to-deal cycle: 14 days (not 4–8 weeks)
— CTR 9%, 2,676 ad clicks
— "Deal amount" field in CRM: 6% → 100%
Note: 3.4× = CRM revenue / ad spend, before cost of goods. Revenue-to-ad-spend, not net ROI.
IN THE CLIENT'S WORDS
"We need to move toward Google — that's what's actually delivering results for us. Numbers don't lie."
And later: "Overall I like how we're moving — I understand everything takes time."
— owner of the service business (2 cities, Ukraine), from chat messages February–March 2026. Shared with permission.
WHO THIS FITS
— Service business with a physical location, sales cycle 2–4 weeks, most deals close offline
— Google Ads budget from UAH 10–15k/month
— Already have a CRM (even if messy)
WANT THE SAME SYSTEM?
Message me — send a screenshot of your Google Ads dashboard + a short voice note. Within 24 hours I'll tell you where you're losing money and whether I can help. No paid audit upfront.
═══════════ TAGS / CATEGORIES ═══════════
#GoogleAds #WordPress #PPC #CRM #CallTracking #Ringostat #OfflineConversions #AdSetup #AdManagement #WordPressSite #LandingPages #DigitalMarketing #Attribution #ServiceBusiness
Full case study: https://adastramarketing.website/en/google-ads-service-business/
"Ads are running, but barely any calls come in. And the ones we do get — we don't know where they're from." The client was at this point in January 2026. In 98 days we built a full online sales infrastructure with transparent attribution.
THE PROBLEM
Service model is not e-commerce: the customer calls, comes in for measurement, thinks for a week, only then pays. Standard tracking doesn't see this — Google Ads optimizes for clicks, not deals.
5 STAGES
01. New WordPress site with segmented landing pages per campaign, intent routing via ACF, Core Web Vitals optimization.
02. 4 Google Ads campaigns across 2 cities: separate keyword sets, separate ad copy, separate landing pages. Premium positioning in the larger city, pragmatic in the smaller.
03. Ringostat call tracking — every call logged to CRM with source, keyword, and city.
04. Offline conversions CRM → Google Ads: when a deal closes, the signal returns to the platform with the 2–4 week lead-to-payment window accounted for. The algorithm learns to find buyers, not clickers.
05. CRM discipline: mandatory "deal amount" field — 6% → 100% fill rate. The owner sees revenue by channel every month.
RESULTS (98 DAYS)
— 3.4× revenue in CRM vs ad spend
— 107 confirmed orders, ~UAH 2M
— Median lead-to-deal cycle: 14 days (not 4–8 weeks)
— CTR 9%, 2,676 ad clicks
— "Deal amount" field in CRM: 6% → 100%
Note: 3.4× = CRM revenue / ad spend, before cost of goods. Revenue-to-ad-spend, not net ROI.
IN THE CLIENT'S WORDS
"We need to move toward Google — that's what's actually delivering results for us. Numbers don't lie."
And later: "Overall I like how we're moving — I understand everything takes time."
— owner of the service business (2 cities, Ukraine), from chat messages February–March 2026. Shared with permission.
WHO THIS FITS
— Service business with a physical location, sales cycle 2–4 weeks, most deals close offline
— Google Ads budget from UAH 10–15k/month
— Already have a CRM (even if messy)
WANT THE SAME SYSTEM?
Message me — send a screenshot of your Google Ads dashboard + a short voice note. Within 24 hours I'll tell you where you're losing money and whether I can help. No paid audit upfront.
═══════════ TAGS / CATEGORIES ═══════════
#GoogleAds #WordPress #PPC #CRM #CallTracking #Ringostat #OfflineConversions #AdSetup #AdManagement #WordPressSite #LandingPages #DigitalMarketing #Attribution #ServiceBusiness