LeadVertex Offline Conversions to GA4 & Google Ads

Implemented a server-to-server pipeline to send offline conversions from LeadVertex CRM to GA4 and then import them into Google Ads. Built a secured PHP endpoint with status filtering and deduplication to prevent duplicate events. Resolved Cloudflare WAF blocking (403/1010) so CRM postbacks reach the endpoint reliably. Result: two offline conversion events available in GA4 and Google Ads for better optimization.

#ga4 #googleads #googleanalytics #offlinetracking #offlineconversions #conversiontracking #server-side-tracking #measurementprotocol #crm #leadvertex #webhook #postback #php #cloudflare #waf #conversionimport #adsoptimization #analyticssetup #marketinganalytics #attribution #deduplication #datatracking #eventtracking #performanceMarketing