Escape Villas: construction company in Bali
Escape Villas — a construction company in Bali that specializes in building exclusive villas. The main goal of the test launch of the advertising campaign was to check the effectiveness of advertising on Facebook for the local audience, understand the qualification of leads, and make decisions regarding scaling the advertising.
Task
Launch a three-day test advertising campaign on Facebook with a budget of $100 to gather the first leads. It was important not only to obtain leads but also to assess their quality and cost. Subsequently, based on the test, it was planned to expand geo-targeting to other regions such as Australia, Singapore, China, and Jakarta.
Results
During the three-day test, we received 16 leads with a cost per lead of $11.55.
During the test period, the total expenditure amounted to $184.79, which allowed us to evaluate the effectiveness of the campaign and prepare for scaling.
After optimization, the launch in Jakarta and Bali brought the highest quality leads, while attempts to launch in China and Australia were less successful due to a cold audience.
Task
Launch a three-day test advertising campaign on Facebook with a budget of $100 to gather the first leads. It was important not only to obtain leads but also to assess their quality and cost. Subsequently, based on the test, it was planned to expand geo-targeting to other regions such as Australia, Singapore, China, and Jakarta.
Results
During the three-day test, we received 16 leads with a cost per lead of $11.55.
During the test period, the total expenditure amounted to $184.79, which allowed us to evaluate the effectiveness of the campaign and prepare for scaling.
After optimization, the launch in Jakarta and Bali brought the highest quality leads, while attempts to launch in China and Australia were less successful due to a cold audience.
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Oleksandr Hristich
 Zheltye Vody 90 0
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A little busy
91 Safes completed
2 arbitrations
On the service 10 years
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