Ev-exportcars: agency for the import of electric cars

Ev-exportcars — an agency that specializes in the import of electric cars from well-known global brands from China. The company offers modern, environmentally friendly vehicles that meet high standards of quality and reliability.
The client reached out with the aim of organizing a quality lead generation process and directing high-quality traffic to the website.

Since specific goals regarding lead cost or the number of leads were not established, the focus was on gradual scaling and improving the quality of inquiries.

Task
Ensure a quality lead generation process and direct high-quality traffic to the client's website. Improve the quality of inquiries and gradually scale advertising campaigns.

Results
Reach: During the campaign period, 410 thousand impressions and 20.2 thousand clicks were achieved.

Conversions: The total number of conversions amounted to 116.98 with an average conversion cost of 440 UAH.

CTR and conversion rate: The average CTR was 4.92%, and the conversion rate was 0.56%.

Campaign effectiveness: Different types of campaigns allowed understanding the audience's needs and adapting advertising actions for maximum results.

Launching campaigns for ev-exportcars allowed for effective audience segmentation, increased reach, and ensured a steady flow of quality leads. The use of Performance Max and remarketing helped enhance brand visibility and maintain sustained interest from potential clients.