WAH: a company providing car delivery services from abroad
The WAH company specializes in providing customs clearance, delivery, certification, and registration services for cars from Europe. The client reached out with the goal of increasing the number of leads for the "Turnkey Car from Europe" service.
Task
The client wanted to attract more quality leads with a target lead cost of $5 to $7. It was necessary to balance the quantity and quality of leads while simultaneously controlling costs.
Results
The total advertising budget on Facebook was 20,000 UAH, which achieved 2,813,171 impressions and attracted 804 leads.
The average cost per lead ranged from $1.68 to $3.33, which corresponds to the client's target metrics.
The successful advertising strategy allowed for the achievement of the set goals regarding the quantity and quality of leads. Such optimization of advertising campaigns confirmed the effectiveness of the approach and met the client's expectations.
Task
The client wanted to attract more quality leads with a target lead cost of $5 to $7. It was necessary to balance the quantity and quality of leads while simultaneously controlling costs.
Results
The total advertising budget on Facebook was 20,000 UAH, which achieved 2,813,171 impressions and attracted 804 leads.
The average cost per lead ranged from $1.68 to $3.33, which corresponds to the client's target metrics.
The successful advertising strategy allowed for the achievement of the set goals regarding the quantity and quality of leads. Such optimization of advertising campaigns confirmed the effectiveness of the approach and met the client's expectations.