ExcludedUK - Social media Infographics

Created social media content for ExcludedUK, turning complex policy updates and community stories into clear, shareable posts. Planned content calendars, wrote concise copy, and built on-brand graphics/carousels that balanced empathy with accuracy. Supported rapid responses to news, moderated comments, and tracked performance to refine what resonated with the community.

Role: Social media content creation, scheduling and community support

Objectives: Explain policy changes clearly, amplify lived experiences, drive actions (sign-ups, petitions, event attendance)

Content types: Carousels and infographics, quote cards, motion snippets, FAQs/“myth vs fact”, event promos and recap threads

Workflow: Weekly content calendar; rapid-turnaround posts for breaking updates; source of truth maintained in shared docs

Tone & accessibility: Empathetic, plain-English copy; consistent brand cues; alt text, captioning and high-contrast graphics

Tools: Adobe Photoshop/InDesign (templates, image treatment)

Community care: Comment moderation, response templates for common questions, escalation paths for sensitive topics

Impact: Clearer messaging, steadier engagement, and content that supporters could share confidently during fast-moving conversations